Budget Ideas

[Kiran Narasareddy]

Is there any way (the BidLandscapes?) to get Budget ideas for Campaign? 

This is to predict the number of clicks / impressions given X% increase/decrease in the current budget ?

[Kiran Narasareddy]

Also, the Campaign Bid Simulator on Adwords Editor now has 2 sections - Bid Scaling & Campaign-wide Bid.

Any idea how to achieve these results via the BidLandscape api?

The return data from the BidLandscape has the following structure - 

{:bid=>{:comparable_value_type=>"Money", :micro_amount=>0},
 :clicks=>7,
 :cost=>{:comparable_value_type=>"Money", :micro_amount=>36850000},
 :impressions=>96,
 :promoted_impressions=>15,
 :required_budget=>{:comparable_value_type=>"Money", :micro_amount=>238000000},
 :bid_modifier=>0.1,
 :total_local_impressions=>192,
 :total_local_clicks=>11,
 :total_local_cost=>
  {:comparable_value_type=>"Money", :micro_amount=>213360000}
}

[Shwetha Vastrad (AdWords API Team)]

Hi Kiran,

Bid Landscapes in AdWords API is analogous to bid simulators in the AdWords user interface. This service shows how changes to your bids might change the cost or the number of clicks, impressions, etc for your keyword, ad group, or campaign. The estimates from bid simulators are based on an unrestricted budget. You can instead use the TrafficEstimatorService to retrieve traffic estimates different campaign criteria, network settings, daily budgets, and max CPCs.

The Campaign-wide bid option simulates what could have happened to your campaign performance over the specified time period if all keyword bids were removed and all ad group bids were set to the single value specified in the table. You'll need to use the LandscapePoints in the response to correlate based on the bid to interpret the results. The GetKeywordBidSimulations, GetCampaignCriterionBidModifierSimulations and EstimateKeywordTraffic Java examples show how to get bid simulations and traffic estimates. Example code in other languages is available here.

Regards,

Shwetha, AdWords API Team.