Google Ads API: search_term_view missing criterion information

[tim....@smarter-ecommerce.com]

Hello everybody,

I am looking for a way to extract the information which criterion was triggered for a search term in the new Google Ads API.

This is possible using the AdWords API querying the SEARCH_QUERY_PERFORMANCE_REPORT, which exposes the 

KeywordId and the KeywordTextMatchingQuery. (https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report#keywordid)

At the moment the search_term_view only exposes the corresponding ad_group, campaign and customer. (https://developers.google.com/google-ads/api/docs/fields/search_term_view#search_term_view)

1. What are the plans exposing this information in the search_term_view? As I understand it Google Ads API should reach feature parity. 
2. Did I miss an alternative way to do this?

Kind regards

tim

[googleadsapi...@google.com]

Hi Tim,

You can pull up the fields under GoogleAdsRow.getSearchTermView() to retrieve the search term and AdGroup details. For example, GoogleAdsRow.getSearchTermView().getSearchTerm().

Regards,
Dhanya, Google Ads API Team

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[tim....@smarter-ecommerce.com]

Hi Dhanya,

thats great, but I am specifically looking for the information which keyword/criteria was triggered by the user query. 

This information is not exposed according to the docs & the interactive GAQL builder, which I think uses the FieldService (https://developers.google.com/google-ads/api/docs/concepts/field-service) to gather the valid attributes and metrics for the specific resource.

I know I can get ad_group details from the view, but this information is not granular enough for our use-case, as there might be several keywords in one ad group.

Regards

tim

[googleadsapi...@google.com]

Hello Tim, 

I'm Dhanya's colleague addressing your concern on her behalf. The granular data which returns the specific Keyword Id for the search term is not yet supported. I have raised this as a feature request to the team. Please keep an eye on our blog for more updates.

Thanks,

Bharani, Google Ads API Team.

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Also find us on our blog and discussion group:
    http://googleadsdeveloper.blogspot.com/search/label/adwords_api
    https://developers.google.com/adwords/api/community/
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[tim....@smarter-ecommerce.com]

Hi,

to answer my own question, this is now possible with the newly released v1.1.0 (http://ads-developers.googleblog.com/2019/03/announcing-v11-of-google-ads-api.html)

Regards

tim