How to get ad group optimized targeting flag in Google Ads API

[Shiwei Zhang]

Hello, Google recently announced optimized targeting for display campaign (About optimized targeting - Google Ads Help). My understanding is I may opt in/out through a flag of ad group, based on my understanding of below screenshot from Google Ads UI. However, I was not able to figure out how to set this flag through Google Ads API. Does anyone have the answer? Any input is highly appreciated.

Thanks,

Shiwei 

[Google Ads API Forum Advisor]

Hi Shiwei,

 

I'm Kevin from the Google Ads API Team. I'll try my best to assist you.

 

I believe the setting that you are looking for is the ExplorerAutoOptimizerSetting of an AdGroup. The Targeting expansion is now available as optimized targeting.

 

Let me know if you have any additional clarifications.

 

Regards,

Kevin Gil Soriano Google Ads API Team

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[Shiwei Zhang]

Hi Kevin, thanks for your reply.

I noticed this attribute earlier. However, it always returns false for my test ad group even in UI I turn it on. Please refer to my screen shots below for what I see in UI and what I get in API response (also pasted my Query at the end).

SELECT ad_group.ad_rotation_mode, ad_group.base_ad_group, ad_group.campaign, ad_group.cpc_bid_micros, ad_group.cpm_bid_micros, ad_group.cpv_bid_micros, ad_group.display_custom_bid_dimension, ad_group.effective_target_cpa_micros, ad_group.effective_target_cpa_source, ad_group.effective_target_roas, ad_group.effective_target_roas_source, ad_group.excluded_parent_asset_field_types, ad_group.explorer_auto_optimizer_setting.opt_in, ad_group.final_url_suffix, ad_group.id, ad_group.labels, ad_group.name, ad_group.percent_cpc_bid_micros, ad_group.resource_name, ad_group.status, ad_group.target_cpa_micros, ad_group.target_cpm_micros, ad_group.target_roas, ad_group.targeting_setting.target_restrictions, ad_group.tracking_url_template, ad_group.type, ad_group.url_custom_parameters FROM ad_group

[Google Ads API Forum Advisor]

Hello Shiwei,

Thanks for getting back to us.

You've mentioned that the said attribute always returns false for your test ad group. According to this guide, Optimized targeting is automatically turned on for all campaigns. Optimized targeting uses targeting signals to find similar criteria to serve your ads on. Since you're using a Test account which can't serve ads, this could probably be the reason why you're getting the said response. Can you try this on an actual production account and let us know if you're still experiencing the said issue?

Regards,

Mark Kevin Albios Google Ads API Team

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[Shiwei Zhang]

Hi Mark, thanks for your reply.

I just tested my PROD account, and this value always returns false no matter I check or uncheck the " Use optimized targeting" option of ad group in UI.

Thanks,
Shiwei

[Google Ads API Forum Advisor]

Hi Shiwei,

Thank you for your follow up.

So that I may raise this to the rest of our team, could you also provide the complete request and response logs, with the request-id? You may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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