Impression Share and Eligible Impressions

[Johan Alpne]

Hello team,

We have a few customers who are interested in the exact value of their Search impr. share, Search lost IS (budget) and Search lost IS (rank)., but since the bottom 10% only gets reported as 9.99% for impr. share, and the top 10% only gets reported as 90.01% for the Search lost metrics, we can't satisfy their needs.

So we figured we'd ask for the reason behind this decision.

They are also interested in the "estimated number of impressions you were eligible to receive" that is mentioned in the description of "Search impr. share".

So two questions:

1) Why does the bottom (or top for Search lost IS budget/rank) 10% not get reported accurately for Search impr. share?

2) What is the reason behind why the "Estimated eligible impressions" is not available in the UI or API?

Best regards,

Johan Alpne

Developer @ Funnel

[Google Ads API Forum Advisor]

Hi Johan,

Thank you for reaching out to Google Ads API support. To figure out which channel should support your query, on your first question, are your API reports showing a discrepancy from the UI reports? If so, for us to investigate we will need the following for each discrepancy:

• Full screen screenshot of the UI report you are trying to duplicate using the API.
• Request and response  'DEBUG' log level log of API communications of the API report download. 

The request and response appears similar to the JSON Mappings in our REST documentation with additional headers and information such as request Id. Here are logging instructions for our Java, .NET, PHP, Python, Ruby and Perl Ads API Client Libraries.

If you are using our REST interface then the full multi line curl command line is a request log and adding curl command line option '-i' will also generate a response log.

The screenshot and API report need to be done during the same time frame as there are changes to the data over time described in the data freshness guide from product support.

I suggest you reach out to our product support team for further assistance for your second question, and also for your first question if there's no discrepancy between the API and the UI. The Ads API can only be a conduit to the Ads product as exposed in the Ads UI, so only whatever the product offers we can offer.

You may send the requested information via "Reply to author" or via googleadsa...@google.com with a link to this forum post added to the new thread.

Regards,

Aryeh Google Ads API Team

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[Johan Alpne]

There are no discrepancies, we just want to know why these decisions were made on your end. We will ask the product support team in that link.

Thank you for your assistance Aryeh :)

Best,

Johan

[Google Ads API Forum Advisor]

Hi Johan,

Thank you for the reply.

If you have additional questions that are specific to Google Ads API, feel free to send those over to our team and we would be happy to assist you further.

Best regards,

Heidi Google Ads API Team

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