AdNetworkType.GOOGLE_OWNED_CHANNELS understanding

[Oksana Sulyma]

Hey Google Ads API team!

Per https://developers.google.com/google-ads/api/docs/release-notes I see:

> Added AdNetworkType.GOOGLE_OWNED_CHANNELS, which is used by ads that serve on Google-owned channels such as YouTube, Gmail, and the Discover feed.

Please explain. With API V16 I get my campaign 'DG: Cold' and 3 Networks available:

- CONTENT

- YOUTUBE

- MIXED

With API V18 I get my campaign 'DG: Cold' and 3 Networks available:

- CONTENT

- YOUTUBE

- GOOGLE_OWNED_CHANNELS

Will it be correct to assume that  AdNetworkType.GOOGLE_OWNED_CHANNELS is a replacement of  AdNetworkType.MIXED? 

Thanks in advance for clarifications!

[Oksana Sulyma]

Hi Google Ads API team! Just wanted to confirm that my question is still actual. Thanks!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

To clarify, AdNetworkType.GOOGLE_OWNED_CHANNELS in API V18 is not a replacement for AdNetworkType.MIXED. Both are available in V18. AdNetworkType.GOOGLE_OWNED_CHANNELS refers to ads served on Google-owned channels like YouTube, Gmail, and the Discover feed, while AdNetworkType.MIXED still represents cross-network targeting. You can continue using AdNetworkType.MIXED if your campaign targets cross networks. For more information, you can refer to the Google Ads API documentation on AdNetworkType.MIXED in V18.

If you have any further questions, feel free to reach out!
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGmv7:ref" (ADR-00277368)

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               

[Oksana Sulyma]

Thanks for the answer team!

With API V18 when I query like: 

'SELECT campaign.id, segments.ad_network_type FROM campaign' 

I get 12345, GOOGLE_OWNED_CHANNELS.

With API V16 the same query gives me 

12345, MIXED.

So I'm trying to understand general rule for existing campaigns Network value change. 

Like if I query 100,000 campaigns with API V18, will some of them still be in MIXED Network while some will be moved to GOOGLE_OWNED_CHANNELS?

Thanks,

Oksana

[Google Ads API and AdWords API Forum]

Hi,

I have checked it at my end, in v18 also some of them are still in MIXED Network. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGmv7:ref" (ADR-00277368)

Thanks,
 

Google Ads API Team
Feedback
How was our support today?

                

[Oksana Sulyma]

OK thanks.

In my fetch experiments I see in V18 that if campaign has "advertisingChannelType": "DEMAND_GEN" =>  "adNetworkType": "GOOGLE_OWNED_CHANNELS" (instead of MIXED in V16)

If campaign has "advertisingChannelType": "PERFORMANCE_MAX" =>  "adNetworkType" stays "MIXED".

Let me explain my use case. We have decent amount of Google Ads data stored. As we want to provide Network breakdown and same Google Ads campaign can run in multiple networks, we have  data stored like

CampaignID - adNetworkType.

So if we had it like

CampaignID - adNetworkType
12345 - MIXED

and with API V18 it will come as

12345 - GOOGLE_OWNED_CHANNELS

we will have duplicated data in our system.

On the other hand if I change my historical data to be

CampaignID - adNetworkType
12345 -  GOOGLE_OWNED_CHANNELS

and it will come from V18 as

CampaignID - adNetworkType
12345 - MIXED

- I'll again have duplicates.

So I'm trying to understand general rule on adNetworkType change for existing campaigns in V18.

Could you please confirm:

1. If adNetworkType = GOOGLE_OWNED_CHANNELS is suitable for campaign with "advertisingChannelType": "DEMAND_GEN"only?

2. If "advertisingChannelType": "DEMAND_GEN"campaigns can run in MIXED network?

I believe this information will be valuable for many customers.

Thanks!

Oksana

[Google Ads API Forum Advisor]

Hi,

Please find the answers to your queries below:-

• “Could you please confirm: 1. If adNetworkType = GOOGLE_OWNED_CHANNELS is suitable for campaign with "advertisingChannelType": "DEMAND_GEN"only?

Answer:- Yes, as per the AdNetworkType document, I can confirm that the adNetworkType ‘GOOGLE_OWNED_CHANNELS’ is only used by Demand Gen campaigns.

• 2. If "advertisingChannelType": "DEMAND_GEN"campaigns can run in MIXED network?

Answer:- As per the Network Settings listed for a Demand Gen campaign in this REST Interface document, I can confirm that “adNetworkType”: “MIXED” is not allowed for Demand Gen campaigns.

I hope your queries are answered. Feel free to reach out for any further concerns/queries. 

[Oksana Sulyma]

Thanks so much for your answers team!