Setup coonversion tracking for web using google ads API

[Areeb]

Hi,

Can the Google Ads API be used for conversion tracking as a replacement for Google Ads Conversion tags? 

Problem - When a user has tracking blockers enabled, the conversion tags dont fire. 

For Facebook, we have Meta Conversions API, which we can utilize server-side to upload conversions, alongside clientside conversion tags. It also supports event deduplications, so that when the same conversion event is uploaded by tags as well as the CAPI, it is seen as a single event.

There is Google Ads API enanced conversions but

https://support.google.com/google-ads/answer/13261987?hl=en mentions -

In order to implement enhanced conversions using the Google Ads API, you must record conversions using a regular conversion tracking tag on your website. After a conversion is recorded, you can then send hashed first-party data (such as email address, phone number, name, and/or home address) via an API connection up until 24 hours after the conversion.

Can the Google Enhanced Conversions/any other API be used without a conversion event recorded by a tag in the same way as Facebook CAPI does?

[Google Ads API and AdWords API Forum]

Hi,

Thank you for reaching out to the Google Ads API support team.

From the Google Ads API documentation, enabling conversion tracking is one of the prerequisites to implement enhanced conversions. So, I can confirm that conversion tracking setup is required to upload enhanced conversions. I would recommend that you refer to this help center article for conversion tracking setup to implement enhanced conversions via Google Ads API. You may retrieve information about your conversion tracking setup via API using this guide.

Hope this helps. If you have any more queries, please feel free to get back to us.

 

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[Areeb]

Hi,

The conversion tracking is already setup for our account, but we want to bypass adblockers by sending the conversion events serverside, as opposed to tags. Meta CAPI enables us to do this. Do we have similar APIs for uploading google ads conversion events from webpages?
thanks

[Google Ads API and AdWords API Forum]

Hi,

I would recommend reviewing the "Get Started with Enhanced Conversions" guide. You can use enhanced conversions for web tracking. In order to ensure successful implementation, please follow these prerequisites. For further details and troubleshooting guidance, refer to the "Implement Enhanced Conversions for Web" and "Troubleshoot Enhanced Conversions for Web" guides.

Thanks,

The Google Ads API Team.