How does the metrics.search_budget_lost_impression_share is converting?

[tetiana....@partners.2sixty.io]

Hi,

I'm interested at this campaign attribute values (Search lost IS(budget))

My goal is to detect campaign which have this attribute set to 2% or higher during the last 7 days.

In API documentation I found this metric metrics.search_budget_lost_impression_share and it's description says that Search budget lost impression share is reported in the range of 0 to 0.9.

BUT I tried to make different requests to API and  I'm not sure which value is the analogue to 2% on UI...

For example for campaign 8222950530 (on UI 41.74%) response is:

for the whole time

[{'campaign': {'resource_name': 'customers/1074409994/campaigns/8222950530'}, 'metrics': {'search_budget_lost_impression_share': 0.13142819545574172}}]

for last 7 days

[{'campaign': {'resource_name': 'customers/1074409994/campaigns/8222950530'}, 'metrics': {'search_budget_lost_impression_share': 0.66318853853199}}]

For campaign 1873958618 (4.16% on UI) response is:

for the whole time

[{'campaign': {'resource_name': 'customers/1074409994/campaigns/1873958618'}, 'metrics': {'search_budget_lost_impression_share': 0.05255351512643732}}]

for the last 7 days

[{'campaign': {'resource_name': 'customers/1074409994/campaigns/1873958618'}, 'metrics': {'search_budget_lost_impression_share': 0.02217232669099074}}]

So, my question is which value of search_budget_lost_impression_share is equal to 2% or higher?

Thanks,

Tetiana Berko

P.S.: for some campaigns I even got such response:

[{'campaign': {'resource_name': 'customers/1340741941/campaigns/1709054100'}, 'metrics': {'search_budget_lost_impression_share': 8.893166054710935e-05}}]

and it's obviously not in 0 to 0.9 range...

[Tetiana Omelinska]

No need to investigate it any more. 

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[Google Ads API Forum Advisor Prod]

Hi Tetiana,

Thank you for reaching out.

Since it appears that you no longer require assistance, please reach out to our team once more should you have additional clarifications with the API.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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