Clarification on Creating Local Store Visits and Promotions Campaigns via API

[Amit Tomar]

Hi,

I need clarification regarding creating Local store visits and promotions campaigns via the Google Ads API.

According to the Google Ads API documentation, creating Local Services campaigns is unsupported. However, when creating a campaign through the Google Ads UI, I noticed that Performance Max campaigns have replaced Local campaigns for achieving offline goals like store visits, call clicks, and directions.

Can you confirm if it is possible to create Local store visits and promotions campaigns via the API? If yes, could you please share the API fields or relevant documentation for the same?

Thank you!

[Amit Tomar]

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please note that the Google Ads API does not support the creation, modification, removal, or retrieval of ad groups, ads, or criteria in Local Services campaigns. Kindly note that the Local store visits and promotions is not a campaign type, it's an advertising objective. Performance Max will show as a campaign type selection if your advertising objective is “Sales”, “Leads”, or “Local store visits and promotions”.  I would recommend you to refer to this help center article for more detailed information.

Also, note that it’s possible to create a Performance Max campaign with the advertising objective Local store visits and promotions through the Google Ads API. I would recommend you to refer to Create a Performance Max Campaign documentation to create the PMAX campaign through the Google Ads API. You can apply a subset of your customer goal as a STORE_VISIT to a Performance Max campaign. I would recommend you to follow the steps in the documentation to set campaign conversion goals for a Performance Max campaign.

I hope this helps! If you have any questions, please feel free to contact us.

Thanks,
 

Google Ads API Team

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[2025-03-28 12:34:28Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vHDUD:ref" (ADR-00297212)