Targeting In Google Ads Api

[Martin Andrew]

So I'm working on migrating from Adwords API to Ads api and I'm struck at one point, that is Targeting service. I cannot actually Target an Adgroup using the Ads API with either Topic or UserInterest as there are no examples available in the client libraries. I know that we have to create TopicInfo or UserInterestInfo for targeting. But how do we set the targeting Id or user interest id to the TopicInfo or UserInterestInfo, there are no setter methods for that.

val topicInfo = TopicInfo.newBuilder().setTopicConstant(StringValue.of("958"))
  .build()

val interestInfo: UserInterestInfo = UserInterestInfo
  .newBuilder()
  .setUserInterestCategory(StringValue.of("80412"))
  .build()

Using the above topicInfo and InterestInfo, google Ads API is failing while mutating with AdgroupCriterionServiceClient. Help me out.

[googleadsapi...@google.com]

Hi Martin,

When implementing criteria targeting via Google Ads API, all you need to do is to specify the criteria resource_name like the example stated here in targeting the location. For UserInterestInfo and TopicInfo, you may refer below for sample request body. Also, you may refer to this link for complete sample code (also available in other languages that we support) on how to add campaign targeting criteria as the implementation of adding the other criteria is quite the same as this example.

Sample Request for TopicInfo
-------
MethodName: google.ads.googleads.v1.services.CampaignCriterionService/MutateCampaignCriteria
Endpoint: googleads.googleapis.com:443
Headers: {developer-token=REDACTED, login-customer-id=xxxxxxxxxx, x-goog-api-client=gl-java/1.8.0_171-google-v7 gapic/ gax/1.35.0 grpc/1.16.1}
Body: customer_id: "xxxxxxxxxx"
operations {
  create {
    campaign {
      value: "customers/[customer_id]/campaigns/[campaign_id]"
    }
    negative {
      value: true
    }
    topic {
      topic_constant {
        value: "topicConstants/958"
      }
    }
  }
}
Sample Request for UserInterestId
-------
MethodName: google.ads.googleads.v1.services.CampaignCriterionService/MutateCampaignCriteria
Endpoint: googleads.googleapis.com:443
Headers: {developer-token=REDACTED, login-customer-id=xxxxxxxxxx, x-goog-api-client=gl-java/1.8.0_171-google-v7 gapic/ gax/1.35.0 grpc/1.16.1}
Body: customer_id: "xxxxxxxxxx"
operations {
  create {
    campaign {
      value: "customers/[customer_id]/campaigns/[campaign_id]"
    }
    negative {
      value: true
    }
    user_interest {
      user_interest_category {
        value: "customers/[customer_id]/userInterests/80412"
      }
    }
  }
}

 

Thanks and regards,

Luis

Google Ads API Team

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[Ramesh Kolamala]

Hi Luis,

The above code results in exclusion of topic, so I removed 'negative' = true and tried but getting the error, below is my code and error:

My Code:

$topicId = 317;
    
    $campaignCriterion = new CampaignCriterion([
        'topic' => new TopicInfo([
            'topic_constant' => ResourceNames::forTopicConstant($topicId)
        ]),
        'campaign' => $campaignResourceName
    ]);

    $operations[] = new CampaignCriterionOperation(['create' => $campaignCriterion]);

Error:

"errorCode": { "criterionError": "FIELD_INCOMPATIBLE_WITH_NEGATIVE_TARGETING" }, "message": "The field is not allowed to be set when the negative field is set to true, e.g. we don't allow bids in negative ad group or campaign criteria.", "location": { "fieldPathElements": [ { "fieldName": "operations", "index": 0 }, { "fieldName": "create" }, { "fieldName": "topic" } ] }

Can you suggest me.

adwords-api...@googlegroups.com

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[Ramesh Kolamala]

'negative' => false is also giving the same error.

[Google Ads API Forum Advisor]

HI Ramesh,

I've responded to you on this thread. Moving forward, kindly refrain from posting the same concern on multiple thread for better tracking of the issues.

Regards,

Teejay Wennie Google Ads API Team

 

ref:_00D1U1174p._5004Q2WxJEs:ref

[Ramesh Kolamala]

Sure, will do that. Thanks.

--

Thanks & Regards

K Ramesh
Zend Certified Engineer - PHP 5 & Zend Framework

+91 9989664863