Asset level data of Pmax / DemandGen through API

[Jiwon Lee]

Hi team,

My agency frequently uses their own internal dashboard for holistic digital marketing measurement. They use API to get real-time data, but having a hard time managing detailed data of Google campaigns. Currently Google Ads API only sends conversion data on asset group level for Pmax or DemandGen, but they want to know if there is anyway they can get asset level data for this (ie. conversion data per creative). This will help my agency to attribute the right amount of conversions to the Google Ads campaigns and secure more Google budget going forward. Could you help us with this? Let me know if you need any more details to proceed. 

All the best,

Jiwon 

[Google Ads API and AdWords API Forum]

Hi,

Thank you for contacting the Google Ads API support team.

To better assist you, could you please provide an uncropped screenshot of the Google Ads UI where the conversion data at the asset level (or creative level) is presented? This will help us to check the feasibility of fetching similar data through the API.

[Jiwon Lee]

@Jinah Choi 

Hi team,

Sharing the asset level performance of Performance Max and DemandGen in Google Ads UI. Let us know if you need anything else from our end. 

• Performance Max: https://screenshot.googleplex.com/B5vTDS8tSPcChUs
• DemandGen: https://screenshot.googleplex.com/5iQQEHRRCktXaS3

All the best,

Jiwon

•  Jiwon Lee 이지원 | 매니저 •  Strategic Agency Manager •  Google Customer Solutions •  lji...@google.com | +82 (0) 10 5688 7158

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[Google Ads API and AdWords API Forum]

Hi,

As per the DemandGen provided screenshot, you can refer to the below query to fetch the conversion data as per the Google ads UI.

SELECT metrics.conversions, metrics.conversions_value, metrics.cost_per_all_conversions, metrics.all_conversions_value, asset.name, metrics.all_conversions, metrics.cost_per_conversion, metrics.conversions_value_per_cost, metrics.all_conversions_value_per_cost FROM ad_group_ad_asset_view WHERE segments.date BETWEEN '2024-12-24' AND '2025-01-22' AND asset.id = 56662648392 AND ad_group.id = 173479295020 AND campaign.id = 22058384568 AND ad_group_ad.ad.id = 726958015661

Regarding the Performance Max data, could you please confirm which data you are applying in the Google Ads UI. If possible, kindly share the uncropped Google Ads UI screenshot of it so that we can check further from our end and get back to you.

[Jiwon Lee]

Hi team,

Sorry for the late reply as it was a public holiday in Korea. In terms of Performance Max, I clicked the first asset groups and then browsed "View Details" to see various assets within the asset group performance_max (ID: 6510153901). https://screenshot.googleplex.com/7PfLZQDP8Ub6QDn

Let me know if you need more details! 

To view this discussion visit https://groups.google.com/d/msgid/adwords-api/f186989b-d555-492c-87a0-388c1874c319n%40googlegroups.com.

[Google Ads API and AdWords API Forum]

Hi,

Upon checking the screenshot, I would suggest you to use the asset_group_asset report to retrieve the assets within an PMax campaigns using the Google Ads API. However, I am providing the sample GAQL query as per your requirement:

SELECT asset_group_asset.asset, asset_group_asset.performance_label, asset_group_asset.status, asset_group_asset.field_type, asset_group.id, asset.id FROM asset_group_asset WHERE asset_group.id = 6510153901 AND asset_group_asset.status != 'REMOVED'

I would recommend you to refer to the Asset performance documentation for more information. Also, note that retrieving the conversions at the asset_group_asset level is not yet supported in the Google Ads API. I will raise a request to add this feature to be available in the Google Ads API. We cannot provide a scheduled timeline for the availability of this feature in the Google Ads API. I would recommend you to follow our Release Notes and Blog Post for future updates.

Thanks and Regards,

Google Ads API support team.