Shapefiles/geoJSON for location targets

[drmat...@gmail.com]

Are the data Google uses for location targeting of people available through any site or service.

Ie if I target a specific location is there a way to download the geographical points that enclose that area?

When I make a new ad in the interface and choose a location target an area is shown, but this is often different in shape to city borders I can find in open street map etc

Any help would be appreciated

Many thanks, Mat

[Vincent Racaza (AdWords API Team)]

Hi Mat,

Please correct me if my understanding is incorrect. Could you confirm if you are looking for a list of geo targets that you can use in your location targeting? If so, then you can refer to this guide for the complete list of geo targets. You can also refer to this guide on how to target and exclude locations in the API. In regards to choosing a location target on which an area is shown with geographical points that enclose that area, perhaps you are referring to proximity targeting as the Proximity object uses a geoPoint, radiusDistanceUnits, etc.

For the reports regarding locations, you may refer to the Geo Performance Report and Campaign Location Target Report.

Let me know if you have further clarifications on the guides that I provided. Or, if my understanding to your queries are incorrect, kindly provide a UI screenshot so I can further check.

Thanks,

Vincent

AdWords API Team

[drmat...@gmail.com]

Hi Vincent

Many thanks for the reply,

What I am looking for is the base data which you use to define a region. For example, if I were to target a specific city eg. Birmingham, in the Ads interface you will show me a blue outline of where you define Birmingham to be. What I am looking for is the geoPoints for each corner of this definition of Birmingham according to Google.

I hope this clarifies,

Mathew

[Vincent Racaza (AdWords API Team)]

Hi Mathew,

Thanks for confirming. The blue outline that you can see in the AdWords UI when targeting a location is the whole location itself, for example, the whole Birmingham City. When targeting this in the API, there are no geo points for this as you are targeting a specific city. You just need to set the location/geo targeting ID as you can see in this section. For example, for Birmingham City, the geo targeting ID is 1006524 as you can see in the geo targets table.

Thanks,

Vincent

AdWords API Team

[Daniel Bunting]

Hi, 

I have the same question and unfortunately I don't think Vincent's reply above actually answers it.  I'm looking to get the definitions of the targeting regions, either in terms of map outlines geoJSON/shapefiles or in terms of postcodes.

The use case is is being able to link ad targeting regions to order data, which we hold at a postcode level.

Thanks,

Daniel

[Google Ads API Forum Advisor Prod]

Hi Denial,

Thanks for reaching out. Thank you for reaching out. You could target campaigns for proximity to a location. Please let me know if this is what you are looking for. If not, can you please provide screenshot of the UI so that i can further investigate the issue and please reply privately to author options while sharing the details.

Please let me know if you have further questions.

Thanks,
Nirmita Patel Google Ads Team

ref:_00D1U1174p._5004Q23KEuS:ref

[Daniel Bunting]

Hi Nirmita,

Unfortunately no that doesn't answer my question. What I want is to know exactly what the boundaries of the targeting regions are. For example for if I target the London region this might cover the postcodes W1, W2, N1, ..... etc.

I need to be able to compare the Google ads geotargeting regions with other systems that may define region boundaries differently.

Thank you,

Daniel

[Google Ads API Forum Advisor Prod]

Hi Daniel,

Thanks for reaching out. Unfortunately it does not support providing the exact zipcodes the targeted location includes via API. We have created a feature request on behalf for this so I would recommend keeping an eye on our Developer Blog for information on future releases.

[Google Ads API Forum Advisor Prod]

Hi Daniel,

Thanks for reaching out. I got conformation from my team internally that the there isn't a way to directly do that in our API, but most people use another Google API to do this. you can use the Geocoding API (https://developers.google.com/maps/documentation/geocoding/). If you get the Canonical Name of a criterion from our API, you can put it into the Geocoding API and get back the coordinates of the center and the box that it is in.