Difference between keyword search volume trough API and Keyword planner tool

[Sébastien François]

Hello,

On very specific queries, I don't have any result from a TargetingIdea Service while I have results when I do the same query through KeywordPlanner tool (same country & language). My goal is to get the keyword search volume.

To make it very concrete, there is below the query and at the end you can find the reply with an empty answer. I did the same query with the word "standard" dans there I got results. Can you help me on this beacuse I look already for quite some time and do not find what is wring in there ?

Thanks,

Sébastien

TargetingIdeaSelector Object

(

    [searchParameters] => Array

        (

            [0] => LanguageSearchParameter Object

                (

                    [languages] => Array

                        (

                            [0] => Language Object

                                (

                                    [code] => 

                                    [name] => 

                                    [id] => 1002

                                    [type] => 

                                    [CriterionType] => 

                                    [_parameterMap:Criterion:private] => Array

                                        (

                                            [Criterion.Type] => CriterionType

                                        )

                                )

                        )

                    [SearchParameterType] => 

                    [_parameterMap:SearchParameter:private] => Array

                        (

                            [SearchParameter.Type] => SearchParameterType

                        )

                )

            [1] => LocationSearchParameter Object

                (

                    [locations] => Array

                        (

                            [0] => Location Object

                                (

                                    [locationName] => 

                                    [displayType] => 

                                    [targetingStatus] => 

                                    [parentLocations] => 

                                    [id] => 2250

                                    [type] => 

                                    [CriterionType] => 

                                    [_parameterMap:Criterion:private] => Array

                                        (

                                            [Criterion.Type] => CriterionType

                                        )

                                )

                        )

                    [SearchParameterType] => 

                    [_parameterMap:SearchParameter:private] => Array

                        (

                            [SearchParameter.Type] => SearchParameterType

                        )

                )

            [2] => RelatedToQuerySearchParameter Object

                (

                    [queries] => Array

                        (

                            [0] => long weekend

                        )

                    [SearchParameterType] => 

                    [_parameterMap:SearchParameter:private] => Array

                        (

                            [SearchParameter.Type] => SearchParameterType

                        )

                )

            [3] => NetworkSearchParameter Object

                (

                    [networkSetting] => NetworkSetting Object

                        (

                            [targetGoogleSearch] => 1

                            [targetSearchNetwork] => 1

                            [targetContentNetwork] => 

                            [targetPartnerSearchNetwork] => 

                        )

                    [SearchParameterType] => 

                    [_parameterMap:SearchParameter:private] => Array

                        (

                            [SearchParameter.Type] => SearchParameterType

                        )

                )

        )

    [ideaType] => KEYWORD

    [requestType] => STATS

    [requestedAttributeTypes] => Array

        (

            [0] => KEYWORD_TEXT

            [1] => SEARCH_VOLUME

            [2] => AVERAGE_CPC

        )

    [paging] => Paging Object

        (

            [startIndex] => 0

            [numberResults] => 1000

        )

    [localeCode] => fr_BE

    [currencyCode] => 

)

===

Object

(

    [totalNumEntries] => 0

    [entries] => 

)

[Shwetha Vastrad (AdWords API Team)]

Hi Sébastien,

Could you provide a screenshot of the Keyword Planner in AdWords UI where you see search volume data for these queries? I tried to get the search volume from TargetingIdeaService using these parameters and the results were in line with the Keyword Planner results.

Thanks,
Shwetha, AdWords API Team.

[Sébastien François]

Hi Shwetha,

Thanks for your reply.

Please find it here where you can see we have a result of 320 monthly search.

Thanks,

Sébastien

[Shwetha Vastrad (AdWords API Team)]

Hi Sebastian, 

Could you provide the options selected in the Keyword Planner when you got the these results? This will be helpful for me to reproduce this scenario and further debug the issue. 

[Sébastien François]

Hi Shwetha,

Please find herebelow the options selected on the left in the menu of the Keyword planner.

Thanks,

Sébastien

[Michael Cloonan (AdWords API Team)]

Hello,

Unfortunately, there is no guarantee that the TargetingIdeaService or TrafficEstimatorService will offer exactly identical results to the Keyword Planner on the web interface. This may be one of those cases where the differences manifest, and there is simply nothing we can do to get them to match.

Since the same query with other keywords is getting results, this must not be because of the query itself, as that is capable of producing results. If you are consistently getting unexpected results (including no results) for a substantial number of keywords, we could take a closer look.

Regards,

Mike, AdWords API Team

[Lindau]

Hello!

I am discovering the TargetingIdeaService today and I am getting very weird results. I have targeted language, location, and network but the results are like day and night compared to keyword planner. I have tested multiple keywords, all are completely wrong when it comes to the search volume. What could cause this error? Thanks in advance!

Best regards

[Google Ads API Forum Advisor Prod]

Hello,

Since this is an old thread, can you please create a new one and provide the details of what you tried and the errors you are facing?

Regards,
Anthony
Google Ads API Team

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