Google Adwords API - Criteria Performance Report - Missing Cost and Clicks data for Household Income

[Anton R]

Hello,

I would like to get a Household Income report for my account.

As far as I can see, there is no explicit report for it, therefore I tried to use CRITERIA_PERFORMANCE_REPORT with CriteriaType INCOME_RANGE.

But, I got a response with data for only part of the accounts, about 10% of them, and the others returned blank(headers without data) -> when I set criteriaType equals income_range.

$selector->setPredicates([new Predicate('CriteriaType', PredicateOperator::EQUALS, ['INCOME_RANGE'])]);

For the ones who had the relevant information(income_range), 'cost' and 'clicks' columns were empty - so I can do nothing with that information. 

In the same report, it returned 'cost' and 'clicks' only for keywords criteria and not the income_range.

My questions are

1. Why did I get the income_range type for only part of the account? The data exists on Google Adwords interface.

2. How can I see different metrics such as cost and clicks grouped by income_range for the accounts? I don't it to show me these metrics for keywords.

Thanks and regards,

Anton.

[Google Ads API Forum Advisor Prod]

Hi Anton,

Thank you for reaching out. Currently, AdWords can only retrieve household_income statistics for video campaigns. I'm guessing that you are seeing the data for those campaign types in your report. There is an existing feature request to support getting household_income data for all campaign types. I would suggest keeping an eye on our Developer Blog for information on future releases.

Regards,
Mitchell
Google Ads API Team

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