Segmenting campaign performance by OPERATING_SYSTEM_VERSION

[di...@singular.net]

Hi,

I'm using the CAMPAIGN_PERFORMANCE_REPORT adhoc report and I'd like to get campaign stats segmented by the OS (eg. Android or iOS), I can segment by Device but that I need more granularity. Is there a way to achieve that?

I've tried querying the CRITERIA_PERFORMANCE_REPORT report and looking for the OPERATING_SYSTEM_VERSION but the accounts I'm looking at don't seem to have any such criteria...

Thanks!

[Josh Radcliff (AdWords API Team)]

Hi,

In both API reports and the AdWords user interface, device segmentation is limited to the Device enums DESKTOP, HIGH_END_MOBILE, and TABLET. The OPERATING_SYSTEM_VERSION CriteriaType is for the case where you have specifically added OperatingSystemVersion criteria to your campaign.

Cheers,

Josh, AdWords API Team

[di...@singular.net]

Thanks Josh!

So if I'm understanding correctly your'e saying there is no API/Report which exposes campaign performance segmented by operating system?

Surely you have this info on your side since you have the user-agent (and other identifiers) of each impression, is there a plan to expose this information via the api? is there another way to get it?

This piece of data would help me greatly for my reports.

Cheers!

[Josh Radcliff (AdWords API Team)]

Hi,

Yes, that's correct. There isn't a reporting option that will break impressions and clicks down by device operating system.

One option you could explore would be to use the {devicemodel} ValueTrack parameter in your URLs. See the Destination URLs section of this Help Center article.

Thanks,

Josh, AdWords API Team

[Jeff Johnson]

Does this mean that if we have specifically enumerated a few operating systems to target in our campaign settings that we can run a report and segment by OPERATING_SYSTEM_VERSION?

[Josh Radcliff (AdWords API Team)]

Hi,

There isn't a report that specifically breaks traffic down by OPERATING_SYSTEM_VERSION. However, if you have set up OS version targeting in your campaign and AdWords decides that the OS version targeting is the most relevant criterion for an impression (per the single attribution rules), then you will see rows in the CRITERIA_PERFORMANCE_REPORT where the CriteriaType is equal to OPERATING_SYSTEM_VERSION.

However, if AdWords decides that the OS version targeting is not the most relevant criterion for an impression, then it will place that impression in the row for a different CriteriaType.

Best regards,

Josh, AdWords API Team