"Headlines" and "Description" of AdGroup

[Suvigya Agrawal]

I want to make a report on AdGroup which includes the following fields-

Campaign name, adgroup name, Headlines, Descriptions, Imp., Clicks, CTR, Cost, Conversions

In this case, the Headlines and Description and all the metrics are of that specific AdGroup.

Please suggest a single query with the help of which we can pull all the above mentioned fields in a single go using google ads api.

I have attached the schema of required report.

[Google Ads API Forum Advisor]

Hi,

Thanks for reaching out to Google Ads API Support.

With regards to your concern, can you provide us with more context about getting Headlines and Description of AdGroup? Please note that Google Ads API mirrors the Google Ads UI. Meaning by using the Google Ads API, you can get and manage the data that you are seeing in the UI. With that being said, can you provide us with the full (not cropped) and non-redacted screenshot of the Google Ads UI data that you want to retrieve in Google Ads API? This is for us to be able to perform and to replicate the data on our side.

Moreover, kindly note that ad_group report is used to pull the details on ad group level data. For ad level data, you need to use the ad_group_ad report. For more information you may refer to our Report documentation to retrieve the data using the query builder, link attached below.

You may then send the requested information via the Reply privately to the author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Links included in this email:

• Google Ads API - https://developers.google.com/google-ads/api/docs/start 
• ad_group report - https://developers.google.com/google-ads/api/fields/v14/ad_group 
• ad_group_ad report - https://developers.google.com/google-ads/api/fields/v14/ad_group_ad 
• Report - https://developers.google.com/google-ads/api/fields/v14/overview

This message is in relation to case "ref:_00D1U1174p._5004Q2mWpog:ref"

Thanks,
 

Google Ads API Team

[Suvigya Agrawal]

I am attaching the screenshots (of Google Ads UI) of fields we require to make report on Adgroup.

There are two screenshots which will cover all the fields (which includes dimensions and metrics both), that we want to pull from google ads api.

A descriptive reply along with the query would be helpful.

[Google Ads API Forum Advisor]

Hi Suvigya,

 

Thanks for providing more information to this concern.

 

Since you would like to include fields for headlines and descriptions, then you can use the ad_group_ad report <https://developers.google.com/google-ads/api/fields/v14/ad_group_ad>, but if you’re aiming to retrieve this information for a specific asset, then I would recommend using the ad_group_ad_asset_view report <https://developers.google.com/google-ads/api/fields/v14/ad_group_ad_asset_view>. The latter report type has the ad_group and ad_group_ad reports as attributed resources.

 

Please do note that both report types have various fields for headlines and descriptions, however, they are categorized by specific ad types. You can check both of it’s documentation in order to determine which type of ad you’d like to retrieve these fields for. I would recommend making use of the respective report types’ query builder found here <https://developers.google.com/google-ads/api/fields/v14/ad_group_ad_query_builder> and here <https://developers.google.com/google-ads/api/fields/v14/ad_group_ad_asset_view_query_builder> in order to help you build the query you’re looking for. As for the other fields you’re aiming to use, kindly refer below:

• campaign.name
• ad_group.name
• metrics.impressions
• metrics.clicks
• metrics.ctr
• metrics.cost_micros
• metrics.conversions

 

Let us know if you have any clarifications. If you need further assistance, kindly specify which ad type you’re looking to retrieve information for so we can guide you accordingly.