Conversion Post for GCLID, GBRAID & WBRAID click identifiers

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Dio Villasencio

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Oct 31, 2025, 6:38:26 PM (19 hours ago) Oct 31
to Google Ads API and AdWords API Forum
Dear Google Ads API Team,

I hope this message finds you well.

We are currently uploading click conversions to Google Ads API and we're also sending Enhanced conversions for leads by using user identifiers.

Google Ads API Version used: v20
Python Client Library used: 27.0.0

We want you to confirm the items below with regards to the proper uploading of click conversions based on conversion counting options.

One Conversion:
  • Is GCLID mandatory or optional in the request payload?
  • Can we still submit enhanced conversions without GCLID?
  • We should not include GBRAID and WBRAID in the request payload right?

Every Conversion:
  • We should only include 1 click identifier, not more than one? It should only be 1 of the following, GCLID or GBRAID or WBRAID?
  • We should not submit enhanced conversions? No user identifiers?
Thank you and looking forward to your prompt response.

Regards,
Dio




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