Bid modifier for a single Keyword?

[Jay Zou]

Hi there,

I found that I can modify bidding for different platforms, like Mobile, Desktop, etc. by applying a BidModifier to Ad group. But this will affect all keywords below that group. Can I put 6 keywords in one Ad group and modify their biddings on different platforms independently?

Thanks,

Jay

[Jay Zou]

To make more specific, let's say I have 2 Keywords, in the same AdGroup. for the kw1 I want to change the bid from 2 to 2.5 on desktop, and kw2 I want to change the bid from 3 to 1 on desktop? Can I make such an modification?

[Shwetha Vastrad (AdWords API Team)]

Hi Jay,

Bid modifiers can be applied at the campaign and ad group level. Like you said, bid modifiers cannot be added for individual keywords. You need to group keywords into ad groups for which you want to apply the same modifier and apply bid modifiers at the ad group level for different platforms as needed.

Regards,

Shwetha, AdWords API Team.

[Jay Zou]

Thanks, Shwetha.