PMax: Setup Customer acquisition with Audience Segment list

[Subodh Kalika]

Hi,

How can I attach an audience segment list to Customer acquisition (Modal name in UI: "Customer acquisition setup for this account")? As you can see from the attached screenshot of the UI, I was able to select and add a segment list to the Define existing customer list and apply. How can I do this from Google Ads API?

Just to avoid confusion, I am trying to set up Customer acquisition in Conversions for PMAX campaigns. 

Please let me know if you want any more information. 

Thanks.

Regards,
Subodh

[Google Ads API Forum Advisor]

Hi Subodh,

Welcome to the Google Ads API forum channel. I hope you're doing great today.

If you're trying to target audiences for your PMAX campaign, then you may check this link (https://developers.google.com/google-ads/api/samples/add-campaign-targeting-criteria) for a sample code on how to add campaign targeting criteria. You may check our Criteria (https://developers.google.com/google-ads/api/docs/targeting/criteria) guide for more information.

If you want to check conversion values from new customer acquisition goal, then you may refer to this link (https://developers.google.com/google-ads/api/docs/performance-max/reporting#conversion_values_from_new_customer_acquisition_goal) to learn more.

I hope this helps. Let us know if you have additional clarifications.

This message is in relation to case "ref:_00D1U1174p._5004Q2mWi49:ref"

Thanks,
 

Google Ads API Team

[Subodh Kalika]

Hi,

Thank you for reverting back. 

Thanks for pointing out on https://developers.google.com/google-ads/api/docs/performance-max/reporting#conversion_values_from_new_customer_acquisition_goal snippet.

Can we know from API if the campaign is selected for bid only for new customers? In the provided snipped there is check against `bidHigher`  value. But its not shown where do we get the bidHigher value from .

Thanks. Cheers!

[Google Ads API Forum Advisor]

Hi Subodh, 

Thank you for coming back to us. I hope you are doing well today.

With regards to your concern, please allow me to raise this to our team. Rest assured that we will get back to you as soon as we have an update.

Have a great day.
 

[Google Ads API Forum Advisor]

Hi Subodh, 

Thank you for your patience. I’ve received updates from my team.

As per this guide, the all-new-customer lifetime value can be downloaded from the UI. To pull said value, I would recommend that you reach out to the Google Ads Product support team, via this link.