How to get demographic criteria performance?

[oseemann]

Hi,

we have not figured out a way to get performance data (impressions, clicks, conversions, cost etc.) on AgeRange and Gender criteria. However, the criteria report type does return performance data for keywords, managed placements, topics and user interests, user lists and product targets.

A similar question arose regarding Dynamic Search Ads and their performance. It looks like the data is not available through the criteria report as well, but we have not yet investigated it.

What is the recommended way to retrieve performance data for AgeRange and Gender criteria?

Thanks,

Oliver

[David Torres]

Hi Oliver,

AgeRange, Gender and DynamicSearchAds metrics are not yet supported in the API.

Best,

-David Torres - AdWords API Team

[Akiko Matsuzawa]

Hi team,

Do you have any update with getting DynamicSearchAds metrics via API? 

Thanks,

Akiko

[Ivan Bautista]

Hi Akiko,

These are the available report types you can generate for Dynamic Search Ads.

Additionally, you may refer to Gender Performance Report and Age Range Performance Report to generate statistics for gender and age range criterion respectively.

Moving forward, please refrain from posting in old threads and create a new thread instead.

Regards,

Ivan

AdWords API Team

[アタラ 松澤 明子]

Hi Ivan,

Sorry for my mistake.

I'd like to know about "Demographics for search ads (DFSA) ".

Can I get this report via API?

松澤　明子

Akiko Matsuzawa
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[Ivan Bautista]

Hi Akiko,

If you are referring to the reports available in the Demographics tab of the AdWords UI, then you may collect statistics from Gender Performance Report, Age Range Performance Report and Parental Status Performance Report. 

If you need further assistance, please open a new thread with the details of your concern.