Interpreting KeywordPlanService.GenerateHistoricalMetrics response

[Dominic]

Hey everyone,

with the help of the aforementioned 'KeywordPlanService' we are able to generate 'KeywordPlanHistoricalMetrics'.

This object contains values for 'low_top_of_page_bid_micros' and 'high_top_of_page_bid_micros'.

Do these values reflect the percentile of the actual bids or is our own 'Quality Score' for that keyword also part of the value?

Thanks!

[Google Ads API Forum Advisor]

Hi Dominic,

Thank you for your question.

The low_top_of_page_bid_micros reflects the top of page bid low range (20th percentile) in micros for the keyword, while the high_top_of_page_bid_micros reflects the top of page bid high range (80th percentile).

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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