Offline Call Conversion - Import Call Data Records, without using a Google Forwarding Number

[Valerio Tesei]

Hi All,

Apologies if my terminology does not match exactly the industry, but this is one of my first dive into AdWords, I've come here after searching for hours, I'm wondering if this is possible at all.

My Scenario is the following:

1. add is configured with a call extension using a dedicated number for adwords service (number is owned)
2. my phone system tracks all inbound calls my business receive
• this indicates how successful the ad is.
3. import into adwords how many calls that ad received with all sensitive call informations

From the documentation seems that my only option to "import" the calls back into my AdWords campaigns is to use google forwarding number, something that I don't want.

https://support.google.com/adwords/answer/2998031?hl=en-AU provides details about the same process I've describred no mention of the "google forwarding number" requirement.

https://support.google.com/adwords/answer/6301373 - introduces the "google forwarding number" requirement.

API Documentation does not mention "google forwarding number".

https://developers.google.com/adwords/api/docs/reference/v201705/OfflineCallConversionFeedService : This is the conversion api I think I need to use, no mention of "google forwarding number" requirement, however it is unclear to me how do I link the conversion to an Ad

I've already successfully implemented the push through GCLID, no problems there.

I can't believe that I need to use a  "google forwarding number" to report offline conversions to my Ads.

Thank you to anybody willing to help,

Regards,

[Shwetha Vastrad (AdWords API Team)]

Hi Valerio, 

You need to use a Google forwarding number to upload offline call conversions. For AdWords to match the calls, Google forwarding numbers must have been enabled for your call extensions and call-only ads at the time you received the calls. Mobile click to call ads cannot be uploaded as a conversion if there is no Google forwarding number attached to the call. Without a Google forwarding number, there is no way the system can be sure that the click led to a call which in turn led to a conversion. Please see this guide for more details. 

Regards,

Shwetha, AdWords API Team.