ForecastMetrics result unit of average_cpc is in micros or not? and also, clicks and impressions values are daily basis or not?

[Jubin Jose]

Hi Google Support Team,

We were using AdWords API TrafficEstimatorService.get() service to retreave Keyword estimates for a campaign. Now, we are trying to migrate this service to Google Ads API

by using KeywordPlanService.generateForecastMetrics(resourceName). The response of generateForecastMetrics result units are bit confusing since units specified 

in document and printed statement in example program are not matching.

In Document:

ForecastMetrics

impressions DoubleValue

ctr DoubleValue

average_cpc Int64Value

clicks DoubleValue

cost_micros Int64Value

Ref: https://developers.google.com/google-ads/api/reference/rpc/google.ads.googleads.v2.services#forecastmetrics

In Examples:

for (KeywordPlanKeywordForecast forecast : response.getKeywordForecastsList()) {

ForecastMetrics metrics = forecast.getKeywordForecast();

System.out.printf(

"%d Keyword ID: %s%n", ++i, forecast.getKeywordPlanAdGroupKeyword().getValue());

System.out.printf("Estimated daily clicks: %f%n", metrics.getClicks().getValue());

System.out.printf("Estimated daily impressions: %f%n", metrics.getImpressions().getValue());

System.out.printf(

"Estimated average cpc (micros): %d%n%n", metrics.getAverageCpc().getValue());

}

Ref: https://github.com/googleads/google-ads-java/blob/master/google-ads-examples/src/main/java/com/google/ads/googleads/examples/planning/GenerateForecastMetrics.java

Here I want's to understand the average_cpc result value in micros or not? also clicks and impressions values are daily basis or not? 

Thanks

Jubin

[Google Ads API Forum Advisor Prod]

Hi Jubin,

 

Thank you for reaching out. The average_cpc will be reported in micros and both the clicks and impressions returned are daily estimates.

 

Regards,

Mitchell

Google Ads API Team

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[Amandeep Walia]

hello jubin,

Can you please confirm was the click and impressions are daily based or they are the total count for the time period provided while creating the plan. Also what about the  "cost_micros"  was it also the cost for that daily clicks. Its very confusing right now when you see result from UI and from api. Thanks in advance.

[Google Ads API Forum Advisor Prod]

Hi Amandeep,

Yes, click and impressions are daily based. For more details, you can refer to this support article on the Keyword Planner. Let me know if you have additional questions.

Regards,

Danica Google Ads API Team

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