Bid Adjustment

[Bimal Ram]

Hi Team,

I would like to know the difference between setting a bid adjustment to 0% and removing the bid adjustment by leaving the field empty (-) and then saving it in the devices page.

Attaching image for your reference

Thank you, regards.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team. 

Based on the information provided, I understand that you are trying to understand how the bid adjustments work at the device level. Can you confirm whether you are trying to adjust the bids in the Google Ads UI or the Google Ads API? Upon checking the screenshot, it seems that you are trying to adjust the bids in the Google Ads UI. I would recommend you to refer to the help center article on how to adjust the bids at the device level. If you are using the Google Ads UI for adjusting the bids at the device level, I would request you to share the customer ID of your Google Ads account (CID), so that we can route you to the correct support team for further assistance.

Our team can only help you with technical queries or concerns related to the Google Ads API.
 

Thanks,
 

Google Ads API Team

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[2025-02-27 12:06:43Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH4HP:ref" (ADR-00290089)