Conversion rate incorrect

[Petrik de Heus]

Hi,

For a client we get the following data in the account performance report:
<row avgCPC='2604883' clicks='124201' convRate='1.18%' conversions='6285.00' month='2017-07-01’/>

Shouldn't the conversion rate be 6285/124201 = 5.1% instead of 1.18%?

Kind regards,
Petrik de Heus

[Vincent Racaza (AdWords API Team)]

Hi Petrik,

This is more on the AdWords product level concern, and not AdWords API specific. Our team only handles AdWords API related issues/concerns. This said, please post this in the AdWords Community Forum as they are more equipped to answer concerns like this.

However, if you can see a difference on the results on the UI versus the API report on the ConversionRate field, then kindly provide a sample UI screenshot as well as your clientCustomerId and report definition so I can further investigate. Kindly use the Reply privately to author option.

Thanks,

Vincent

AdWords API Team

[Petrik de Heus]

Thanks!