What is the best way to send external conversion events to Google Ads?

[Scott Richmond]

One of our major sources of income for our software product comes from a webstore that does not support tracking the user all the way to the purchase - We only get tracking from ad clicks to the landing page for our product. We cannot influence them to change this further. We have developed the ability to read the GCLID cookie token from the users' device when they launch our software for the first time. We have successfully tested conversion tracking through the use of Google Analytics Goals tracking by sending events to the Analytics API. Whilst this works, it seems like a lot of setup and bother - Is there an easier and more direct way to send a conversion event with the GCLID cookie token and value of the purchase?

Cheers.

[googleadsapi...@google.com]

Hi Scott,

Using the AdWords API, you should be able to upload your external conversions by following this section of our tracking and importing conversions guide. Once uploaded, your conversions details and their value should reflect both in the Google Ads UI and in the API reports.

If I misunderstood your concern, you may provide more details so I can better assist you.

Thanks and regards,

Peter

Google Ads API Team

=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and discussion group:
    https://ads-developers.googleblog.com/search/label/google_ads_api
    https://developers.google.com/adwords/api/community/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

Was your question answered? Please rate your experience with us by taking a short survey.
If not -- reply to this email and tell us what else we can do to help.

Take Survey

Also find us on our blog and discussion group:
http://googleadsdeveloper.blogspot.com/search/label/adwords_api
https://developers.google.com/adwords/api/community/

On 05/05/19 23:53:44 sc...@brightrockgames.com wrote:

One of our major sources of income for our software product comes from a webstore that does not support tracking the user all the way to the purchase - We only get tracking from ad clicks to the landing page for our product. We cannot influence them to change this further. We have developed the ability to read the GCLID cookie token from the users' device when they launch our software for the first time. We have successfully tested conversion tracking through the use of Google Analytics Goals tracking by sending events to the Analytics API. Whilst this works, it seems like a lot of setup and bother - Is there an easier and more direct way to send a conversion event with the GCLID cookie token and value of the purchase?

Cheers.

--
--
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
 
You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwor...@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscribe@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
---
You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscribe@googlegroups.com.
Visit this group at https://groups.google.com/group/adwords-api.
To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/3e82e275-667b-4ffe-9344-501b1a3cdda6%40googlegroups.com.
For more options, visit https://groups.google.com/d/optout.