ExternalConversionSource meaning

[yu...@singular.net]

Hey guys,

I was wondering about the meaning of the new field ExternalConversionSource, available in the ad hoc performance reports (e.g. AD_PERFORMANCE_REPORT --> https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report#externalconversionsource).

When the value is "GOOGLE_PLAY" is it a definite sign the conversion came from searching google play store and clicking a sponsored ad? 

If not, is there a better way to measure the conversion rate / total conversions of sponsored ads (search campaigns) in google play?

Thanks,

Yuval 

[Vishal Vinayak (Adwords API Team)]

Hi Yuval,

GOOGLE_PLAY as the ExternalConversionSource signifies that your conversion originated on the Google Play Store. Unfortunately, there is no other way to retrieve a conversion source of an ad currently. More information on this topic is available here.

Regards,

Vishal, AdWords API Team

[yu...@singular.net]

Hey Vishal,

Thanks for the answer :)

When you say the conversion originated on the Google Play store, do you mean it was originated by clicking a google play sponsored ad? or does it include "organic" Google play searches as well?

Thanks again  

[Vishal Vinayak (Adwords API Team)]

Hi Yuval,

Conversions recorded in the AdWords system are only related to ads and does not include the conversions through organic searches.