responsive display ad - Automatic bid strategy(Maximise conversions), campaign type

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Amol Kawale

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Jan 24, 2022, 8:29:58 AM1/24/22
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Hi Team,

I'm creating google responsive display ad v8 php. Bidding strategy can be set 2 ways either manual CPC & Maximize conversions(Auto bid strategy). 

$campaign = new Campaign([
                'name' => $_POST['campaignName'],
                'advertising_channel_type' => AdvertisingChannelType::SEARCH,
                'status' => CampaignStatus::ENABLED,
                // Sets the bidding strategy and budget.
              'manual_cpc' => new ManualCpc(),
                'campaign_budget' => $budgetResourceName,                
                'network_settings' => $networkSettings,
                'start_date' => $_POST['startDate'],
                'end_date' => $_POST['endDate']
            ]);
1. I have set manual bid using 'manual_cpc' => new ManualCpc() this. but I can't set automatic bid (Maximize convesions). Pls let me know how I can implement automatic bid strategy. 
After creating campaign from google web UI following bidding strategy displayed:
bidding auto-max.png

But when I tring to remove 'manual_cpc' & replace 'enhanced_cpc' => new EnhancedCpc(), its giving error even for MaximizeConversionValue().

2. Also pls let me know AdvertisingChannelType::SEARCH. I have to update for DISPLAY. Let me know How i can change search campaign for Display because in campaign list its showing Search type not display.
camp list.png
But whenver ad can be generated from php api it showing responsive display ad.

ad list.png


Regards,
Amol

Google Ads API Forum Advisor

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Jan 24, 2022, 10:39:46 PM1/24/22
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Hi Amol,

Thank you for posting your concern. Allow me to provide support here.

For the #1, please note that the EnhancedCpc is a portfolio bidding strategy only. With this, you need to follow this guide instead if you want to set this to your campaign.

For the issue encountered in setting Maximize Conversion bidding strategy, would you be able to provide the exact error that you encountered? It will be helpful if you can provide also the complete request and response logs with request ID and request header generated on your end. 

With regard to the #2, please note that it is not possible to change the campaign type when it is created. For this part "But whenver ad can be generated from php api it showing responsive display ad.", could you provide more context on this issue so that I can check and address it?

You can provide the requested details via Reply privately to author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.

Regards,
Google Logo
Ernie John Blanca Tacata
Google Ads API Team
 


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Amol Kawale

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Jan 25, 2022, 2:00:52 AM1/25/22
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Thanks Ernie for reply. 

I created responsive search ad correctly. But now I have to create display ad same way same api. So whenever I doing changes into api while creating display ad, it not working if am changing  AdvertisingChannelType channel type. Pls help me to fix issue how i can create display ad same as search ad api.

Regards,
Amol

Google Ads API Forum Advisor

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Jan 25, 2022, 11:01:33 AM1/25/22
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Hi Amol,

Thank you for reaching out to the Google Ads API support team.

With regards to your concern, you may refer to this guide to create Responsive Display Ads. If you are still facing any issue, could you please share with us the complete logs (request and response with request-id) via the Reply privately to the author option?

Thanks,
Google Logo
Nirmita Patel
Google Ads API Team
 

 

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