Check if telephone number was clicked in Google Ads

[Eryk Schubert]

Hey,

I am currently creating a contact center system which handles telephone conversations. I would like to be able to check if the incoming telephone call was invoked by clicking the telephone number displayed in google ad by potential client. Moreover it would be great to find out what keywords the client used to find my telephone number. All this information would be displayed in my system during the conversation.

Do you have any ideas if it would be possible to get such an information? And where I should start?

Best regards,

Eryk

[Dannison Yao (AdWords API Team)]

Hi Eryk,

You could download the Call Metrics Call Details Report to get data for call tracking of call-only ads or call extensions. You may use the CallTrackingDisplayLocation field to determine if the phone number was shown in the ad or in the landing page, however this is only available in reports and is not available in real-time.

Additionally, there is no field in this report type that returns the keywords that triggered the ad, only campaign and adGroup data is available on this report type.

Let me know if this helps or if I misunderstood your concern.

Regards,

Dannison, AdWords API Team

[Eryk Schubert]

Hey,

thanks for you answer. I have a few more questions. You said that this is not being made in real-time. So you mean that the information about call is usually inserted to report with some delay, right? What is the delay then?

Is there any way to use some other reports (with having that campaing and adGroup data from the Call Metrics Call Details Report) more or less like JOINING tables in SQL? :)

Best regards,

Eryk

On Tuesday, November 6, 2018 at 9:02:49 PM UTC+1, Dannison Yao (AdWords API Team) wrote:

Hi Eryk,

You could download the Call Metrics Call Details Report to get data for call tracking of call-only ads or call extensions. You may use the CallTrackingDisplayLocation field to determine if the phone number was shown in the ad or in the landing page, however this is only available in reports and is not available in real-time.

Additionally, there is no field in this report type that returns the keywords that triggered the ad, only campaign and adGroup data is available on this report type.

Let me know if this helps or if I misunderstood your concern.

Regards,

Adrian Mayoralgo, AdWords API Team

[Dannison Yao (AdWords API Team)]

Hi Eryk,

Account statistics in reports(such as clicks, conversions and impressions) are are usually computed within a day.  You may refer to this guide about data freshness for further details.

As per your second question, Unfortunately, JOINING is not possible because JOIN and GROUP BY clauses are omitted from the AdWords Query Language as you can read from this guide.

Regards,

Dannison, AdWords API Team