KEYWORD_HAS_INVALID_CHARS: List of invalid characters for keywords

[StewartR]

Is there a list of the characters that will trigger the KEYWORD_HAS_INVALID_CHARS Criterion error? 

I tried searching for "adwords invalid keyword characters" and came up blank.

[Tomas Rimkus]

See this thread -> https://groups.google.com/forum/#!msg/adwords-api/UrhXE3oqafY/uualpT3oJ8AJ

I personally use the following regexp to check if input is valid (includes unicode characters):

/^[\u00BF-\u1FFF\u2C00-\uD7FF\w#$&_ "+.,/:\-\[\]\']+$/

[Ronald Findling]

We are also in need of a way to know what are valid characters for keywords as we are creating keywords automatically and could not find any documentation on which characters are valid :/

This documentation would be direly needed.

[Google Ads API Forum Advisor Prod]

Hi Ronald,

Here are some guidelines for the text that is allowed for ads and keywords. If you have additional questions, you should reach out to the product team.

Regards,
Anthony
Google Ads API Team

Anthony Google Ads API Team

   

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[dhmitc...@gmail.com]

Those guidelines don't say anything about keywords and it's hard to tell if any of the bullets apply (e.g., non-grammatical ordering shouldn't apply to keywords imho)

[Google Ads API Forum Advisor]

Hi Don,

Thank you for the response back. In looking over the link that my teammate showed you when looking at the document it actually loosely applies to all naming conventions. While also looking at it the part I would especially pay attention to is the Punctuation and Symbols section. As this could heavily affect keywords. As well as the other subjects after that, such as spacing, repetition, and capitalization.

Regards,

William Pescherine Google Ads API Team

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