How is `metrics.conversions_value` determined?

[MS]

In the Google Ads API documentation for ad_group_ad is reads:

metrics.conversions_value: This only includes conversion actions which include_in_conversions_metric attribute is set to true.

According to this Google Ads Developer Blog, include_in_conversions_metric is deprecated for years by now.

So, what exactly needs to be done, i.e., what ad property needs to be set in the Google Ads UI, to have conversions be tracked here?

Your answer is appreciated.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please be informed that as per this guide, you can set the primary_for_goal attribute of each ConversionAction to indicate the role it should play in bidding and how the action's conversions will appear in reports. The include_in_conversions_metric attribute of ConversionAction is deprecated. When managing your conversion actions, set the primary_for_goal attribute instead, and transition any of your reporting or application logic that relies on include_in_conversions_metric to use primary_for_goal.

If a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional.​ ​ ​ ​ ​ ​ ​ ​

I hope this helps! Feel free to get back to us in case of any further queries.
 

Thanks,
 

Google Ads API Team

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[2025-10-09 04:08:46Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u8fAF:ref" (ADR-00335002)