Which REPORT can I use to pull house range data?

[Bing Bu]

Hi,

I am searching for a REPORT to pull house range data over here

https://developers.google.com/adwords/api/docs/appendix/reports

Unfortunately, I have not found any yet. I wonder if you have such REPORT

so we can use like in DV360 to pull the campaign performance data based on house range.

Thanks,

Bing

[Google Ads API Forum Advisor Prod]

Hello Bing, 

You may use the Criteria Performance Report to retrieve the data about any specific criteria. You will need to include the fields CriteriaType to filter the Household income data. Please refer to the code samples available here in Java as a reference. Code samples in other languages can be found here. 

Let me know if you have any further questions. 

Regards,
Bharani, Google Ads API Team

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[Bing Bu]

Thanks, Bharani!

I could get the income range data now by using Criteria Performance Report, however,

all other criteria types are included as well.

I wonder if there is a simple to filter the Criteria Type by setting parameters,

so I can just extract the data for house income.

Bing

[Google Ads API Forum Advisor Prod]

Hi Bing, 

Sure, you may find the sample query below to filter based on income range.

__rdquery: SELECT CampaignId, AdGroupId, Id, Criteria, CriteriaType, Impressions, Clicks, Cost FROM CRITERIA_PERFORMANCE_REPORT WHERE CriteriaType IN ["INCOME_RANGE"] DURING LAST_7_DAYS

The AdWords API reports currently supports the old UI. Please note that based on this article Household Income is only supported for Video Campaigns in the old UI and it is supported for Display, Search and Video campaigns in the New UI. In your case, if you don't have any video campaigns you may not see the income range metrics.

Let me know if you have any further questions.

Thanks,

Bharani, Google Ads API Team

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