Bid Landscape & bid modifier questions

[Howard Wu]

Hi - we had several questions related to the Bid Simulator and the related Bid Landscape in the API:

1. I see in the Google Ads Bid Simulator docs [https://support.google.com/google-ads/answer/9634060] that it can also be used to simulate the impact of different Smart Bidding targets and budgets. Can we use the Bid Landscapes (DataService) to programmatically query these simulations for Smart Bidding strategies?

2. Can we use Bid Landscapes to get the impact of different bid modifiers for *audiences* (User Lists and User Interests) and demographic groups (age, gender, household income)? I suspect the answer is NO, but wanted to confirm.

Related observations: I think the following may answer this question, but I wanted to double-check that I'm reading things correctly.

 * I noticed that the Google Ads UI does not surface any bid simulator charts for either Audiences or Demographics (whereas they're available for Devices).

 * The AdWords API Bid Landscape docs state the following: "Note that the BidModifier, TotalLocalClicks, TotalLocalCost, TotalLocalImpressions, and RequiredBudget fields are only supported for campaign mobile bid modifier landscape requests, whereas BiddableConversions and BiddableConversionsValue are only supported for ad group and criterion landscape requests."

Thanks,

Howard

[Google Ads API Forum Advisor Prod]

Hi Howard,

1. DataService should include smart bidding strategies such as  TARGET_CPA or TARGET_ROAS.
2. You can use bid landscapes on different ad groups and its criterion. You can find more details here.

Regards,
Anthony
Google Ads API Team

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[Howard Wu]

Thanks Anthony. Regarding question (2): we've been unable to get simulations of different bid modifiers for our User List and User Interest audiences using Bid Landscapes. Can you confirm that it's indeed NOT possible to get audience-level bid modifier simulations via Bid Landscapes? 

[Google Ads API Forum Advisor Prod]

Hi Howard,

Yes, that is correct. Bid Modifiers are only supported for campaign mobile bid modifier landscape requests.

[Howard Wu]

Thanks for confirming!