Targeting all local mobile carriers in a camapgin

[Berry]

I can't target campaign to specific/all mobile carrier(s).

Questions:
1. can i target ALLCARRIERS to a campaign?
2. can I target a list of carriers to a campaign?  e.g. ["T-MOBILE@US", etc]
3. How? which service, which type...


Details:

I would like to know how to target a campaign to local mobile carriers (one, several or all).

I saw that there's a special targeting option "all mobile carriers" === "ALLCARRIERS", in relation to Ad (or Mobile Ad). it works for an Ad but not for a campaign.

These are some of the tests I tried (and failed)  (the commented lines are different variations I tried)

        operations = [ {
            'operator': 'SET',
            'operand': {
                'campaignId': campaign_id,
                'xsi_type': "CampaignCriterion",
                'criterion': {
                    #'mobileCarriers': ['T-Mobile@US', 'Verizon@US'],
                    #'id': ['Verizon@US'],
                    'id': 70270,
                    #'id': ['ALLCARRIERS'],
                    'mobileCarriers': 'ALLCARRIERS',
                    #'devicePreference': 30001,      # mobile
                    #'type': 'CARRIER',
                }
            }
        } ]

[Josh Radcliff (AdWords API Team)]

Hi,

For question #1, if you don't add any carrier targeting then you'll target all carriers.

For question #2, you would add multiple CampaignCriterion objects where the criterion is set to a Carrier with id = the ID for the carrier from this list.

The request would look something like this:

        <mutate xmlns="https://adwords.google.com/api/adwords/cm/v201409">

            <operations>

                <operator>ADD</operator>

                <operand>

                    <campaignId>222713354</campaignId>

                    <criterion xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201409" xsi:type="ns2:Carrier">

                        <id>70660</id>

                    </criterion>

                </operand>

            </operations>

            <operations>

                <operator>ADD</operator>

                <operand>

                    <campaignId>222713354</campaignId>

                    <criterion xmlns:ns3="https://adwords.google.com/api/adwords/cm/v201409" xsi:type="ns3:Carrier">

                        <id>70092</id>

                    </criterion>

                </operand>

            </operations>

        </mutate>

I think that covers question 3 as well, but let me know if anything is unclear.

Thanks,

Josh, AdWords API Team

[Berry]

My question was incomplete:

By targeting "all carriers" I wanted to virtually exclude WiFi users (since it can't be set from the API, AFAIK).

I'll test #2 & #3  ASAP.

thank you.

[Josh Radcliff (AdWords API Team)]

Hi,

I'm guessing this is related to your other post, where you mentioned features in the UI that aren't in the API. However, even in the UI you cannot create a negative criteria based on carrier, so in order to achieve that you would have to add all carriers except the Wifi carrier, as you suspected.

Cheers,

Josh, AdWords API Team