I'm a non-technical founder of platform and seeking answers for API's capabilities

[Michal Birecki]

Hey everyone,

I'm new here, and as the title outlines, I'm a non-technical founder of a PPC platform. Even though I don't know how to code, I architect the experience, features and economics of applications for developers to code, so I do understand how things work, generally.

We've developed a platform to push big data to AdWords, and until now we've worked with the AdWords Editor to push our data to Google's servers. Now that our algorithms have been proven to work, we're looking to push data to AdWords using the API (first we're using this API). 

As I'm architecting the roadmap for upcoming features, I need to understand how the API works for the following cases:

Take for example the following option from the AdWords Editor:

Campaign Settings → Campaign Type → Available dropdown options: etc

↳ Campaign Type (dropdown)

     ↳ Search Network only

         Search Network with Display Select

         Display Network only

         Search & Display Networks

         Shopping

         etc

Questions: 

1. Does the API give the capability to pull the above listed dropdown options/variables?
   
   
1. If yes: If Google adds new ones, would they automatically appear as a new option/variable in my application?
2. If not, I would assume the options/variables would need to be hardcoded into the application? Do variables change often? Would this require monitoring on end?
   
   
2. I listed above the case for the campaign type dropdown options/variables -- I would need to pull many more options from different areas to in some way, replicate my own version of the AdWords Editor into our platform -- does the API provide the capability to pull most?

Hope this is clear, my apologies if I used the wrong terminologies in certain cases.

Thanks,

Michal

[Anthony Madrigal]

Hey Michal,

You could use the CampaignService to get the campaign settings such as AdvertisingChannelType and NetworkSetting. These fields correspond to the campaign types and what they target. 

You should keep track of these fields in the API and load your dropdown as appropriate. We don't provide an API call to pull these values, the WSDL files are the source of truth.

Cheers,

Anthony

AdWords API Team

[Michal Birecki]

Thanks Anthony