How to calculate the number of “Video Played to 25%”, Rate * Impression?

[kang zhou]

Hi Folks, 

   How to calculate the number of “Video Played to 25%”, should we use this formula Rate * Impression? 

   But from the doc below doc, seems we should times the "times the video player is initiated", is there a way to get these metrics from API?

“Video Played to 25%” Percentage = # of viewers still watching after 25% of the video has elapsed                                                                     # of times the video player is initiated

https://support.google.com/google-ads/answer/2375431?hl=en#zippy=%2Cmaximum-cost-per-view-max-cpv%2Cvideo-played-to-metrics%2Cview-rate-previously-known-as-view-through-rate-vtr

[Google Ads API Forum Advisor]

Hi Kang,

Thanks for reaching out to the Google Ads API Forum.

Kindly note that the calculations of “Video Played to 25%” with regards to formula Rate * Impression should be able to be explained by Google Ads Product support team. That said, you may reach out to the Google Ads Product support team, via this link. 

In the Google Ads API perspective, you may use metrics.video_quartile_p25_rate field from the Video report to get the ​​Percentage of impressions where the viewer watched 25% of your video.

Regards,

Yasar Google Ads API Team

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[kang zhou]

Thanks, AdsAPI. 
   How about In-feed Ads, should we use the same formula, 

   But from the doc, the impressions do not equal “when the video player is initiated”. Doc
  In-feed ad views: This metric is counted when the video watch page loads after the viewer have clicked the thumbnail and is taken to the video watch page.

[Google Ads API Forum Advisor]

Hi Kang Zhou,

Thank you for the reply. I am also a member of the Google Ads API team and let me provide support to your concern.

As far as our team would like to provide support to this concern, I am afraid that this is outside of our scope already. With this, I would suggest reaching out to the Google Ads Product support team via this link as they are more equipped to this matter.

Let me know if you have further questions about Google Ads API.

Regards,

Ernie John Google Ads API Team

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