we are unable to retrieve various in-app event of ad creatives (ad_group_asset)

[PomGuo]

Hi teams

Please help forward the following:

We are currently trying to obtain the performance data of ad creatives (ad_group_asset) across different ad groups.
We have already collected data on impressions, clicks, cost, and activations of the ad creatives in each ad group. However, we are unable to retrieve various in-app event data reported by Appsflyer to Google.

Here is the issue we encountered when attempting to query the in-app event data:

SELECT segments.date, segments.conversion_action, segments.conversion_action_name, metrics.conversions, metrics.impressions, metrics.clicks FROM ad_group_asset WHERE segments.date BETWEEN '2025-03-05' AND '2025-04-05'

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team

Based on the provided information, I understand that you are trying to retrieve the performance data from the ad_group_asset across different ad groups but you are unable to retrieve the various in-app event data. From the provided GAQL query, I could see that the segments.conversion_action and segments.conversion_action_name fields are not compatible with the metrics.clicks and metrics.impressions. So, I would suggest you remove the segments fields from your query so that you may be able to pull the all metrics that you included in your GAQL query.

Please use the below query to retrieve the metrics data from the ad_group_asset resource:

SELECT segments.date, metrics.conversions, metrics.impressions, metrics.clicks FROM ad_group_asset WHERE segments.date BETWEEN '2025-03-05' AND '2025-04-05'

You can use the search or searchStream methods in making the API calls while retrieving the data. Additionally, you can utilize the Google Ads Query Builder and Query Validator to build and validate the queries for retrieving the data from the Google Ads API.

To assist you further, please provide an uncropped UI screenshot that shows the fields you are trying to retrieve from the ad_group_asset resource.

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

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[2025-04-10 20:52:30Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01pSWWh:ref" (ADR-00299475)

[Google Ads API Forum Advisor]

Hi,

Please be informed that I have removed your response from the forums as it contains the PII information.

>  does it mean that currently there is no way to collect in-app event data (e.g., registration, purchase, etc.) at the ad_group_asset level?

Yes, it's not possible to get the in-app event data from the ad_group_asset report.

>  Regarding "when we query segments.conversion_action and segments.conversion_action_name at the ad_group_asset level, the query does not return an error, but the results are NULL."

The reason you're seeing null results is that there is no link established between the ad groups and the assets.

In addition, if you want to fetch Ad group ad Asset data for App ads, you can use the ad_group_ad_asset_view report. This supports AppAds, Demand Gen camapaigns, and Responsive Search Ads. 

I hope this clarifies. Let us know if you have any further questions. 

Thanks,
 

Google Ads API Team

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[2025-04-11 07:37:27Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01pSWWh:ref" (ADR-00299475)

[PomGuo]

Copy that， Thank so much and will notice that next time.

Good day