Campaigns Limited by Budget

[Rob]

Hi,

Is there a way to retrieve the "Limited by Budget" status for a campaign via the API?

If there is, I can't find it in the docs, only the usual campaign status values of "ACTIVE", "PAUSED" and "DELETED".

[Zweitze]

I assume this is derived from other results of the campaign. I see two methods:

1. Retrieve an Adhoc report with the fields SearchBudgetLostImpressionShare and ContentBudgetLostImpressionShare. When either field indicates that indeed impressions were lost, the budget is not high enough.
2. Retrieve an Adhoc report with the fields Cost and Budget. Compare them, when Cost > 95% of  budget then you can assume that the budget is limiting the number of impressions.

For both methods you need to supply a period, and you need to experiment with this. (eg. last 7 days, this month etc)
Note: The second method is tough to implement when you use shared budgets.


Hope this helps

[Rob]

Thanks Zweitze - that first option should help us out well enough.

I'd be interested to know how the AdWords UI calculates the same status - anyone from Google have the answer to that please?

[Derrick F]

Yes, I am looking to be able to get this data as well. We service nearly 200 accounts so using the API for getting this status would be ideal. I know that in order for the status to trigger you need to have Lost IS due to Budget > 0%. That's pretty easy to flag, but the calculation in the background that is hard to figure out is can you increase the daily budget by some amount without increasing CPC? That is sort of the missing link. Hopefully this gets added to the API soon.

[Rob]

Could somebody at Google please let me know how the "Limited by Budget" status is calculated in the AdWords UI?

We can guess, but our clients expect us to report things in the same way as the UI so that's not good enough in the long term.

Thanks,

Rob.

[Danial Klimkin]

Hello Rob,

I can't share exact calculation unfortunately but I'll check if we can add this flag in the future API versions.

-Danial, AdWords API Team.

[Rob]

Thanks Danial - is there any way to know if this will be added?

[Danial Klimkin]

Hello Rob,

I've added this as a feature request but we don't have any date for it yet. I don't expect it makes it to the next API version.

-Danial, AdWords API Team.

[fru...@adzlocal.de]

Hi Danial,

are there any news on this topic - I'm also interested in getting this value via API.

Regards

Frank

[Danial Klimkin]

Hello Frank,

This is still no on the roadmap unfortunately.

-Danial, AdWords APi Team.

[Janak Prajapati]

Hi Danial,

Any news on this topic - We are looking for this in API.

Thanks,
Janak

[TommyTek]

Hi All,

  any update on this request?

In May 2022 I can't see it yet.

Tnx!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

With regards to your concern, the 'limited by budget' status can't be retrieved in the campaign resource. That said, please check this documentation, using these recommendations you can fetch the campaigns which are limited by budget.

Thanks,

Nirmita Google Ads API Team

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