Non-Merchant Center Dynamic Remarketing Campaign Creation

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Pete Lavetsky (AdWords API Guru)

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Jun 29, 2021, 4:54:39 PM6/29/21

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Hello,

We are trying to create a Dynamic Remarketing Campaign for a non-retailer. For this I'm under the impression that I do not attach a Merchant Center id to the Campaign.

https://support.google.com/google-ads/answer/3124536

"You’ll upload your feed to the Business data section of your Shared library, unless you’re a retailer. If you’re a retailer, you’ll upload your product feed to the Google Merchant Center."

What is the Business data section of our Shared library? Is it something accessible through the Ads API?

https://developers.google.com/google-ads/api/docs/dynamic-remarketing/merchant-center-example#code_example

This code example, which is for Merchant Center-based ( which we don't want ) shows the following snippet:

.setShoppingSetting(
ShoppingSetting.newBuilder()
.setCampaignPriority(0)
.setMerchantId(merchantCenterAccountId)

What do we do if we're not going through the Merchant Center? Do we skip setting a ShoppingSetting on the Campaign? Do we use a different ID for the merchantCenterAccountId?

I didn't see any examples out there to go through the Dynamic Remarketing workflow that was NOT Merchant Center specific ... if those examples exist please let me know.

Thanks

Pete

Google Ads API Forum Advisor

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Jul 1, 2021, 2:03:42 PM7/1/21

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Hi Pete,

Thanks for reaching out. The Shared Library > Business Data section is a section of the UI where feed data can be accessed. In the API, you can also manage feeds. The alternative to using the Merchant Center is to use a feed-based approach. You can read more about this here. Please let us know if you have any questions.

Regards,
Matt
Google Ads API Team

Matt
Google Ads API Team