Question: Alternatives for Mobile Apps Conversion Tracking and Remarketing API and Google Ads API

[服部拓哉]

Current System:
Our current system involves extracting user IDs that meet specific criteria from app log data stored in a Customer Data Platform (CDP). After this, we process the data to comply with the Mobile Apps Conversion Tracking and Remarketing API specifications. We use a Python client to call the API, uploading data to our customers' Google advertising accounts on a daily basis.

Questions:

1. Is Google Ads API a viable alternative to the Mobile Apps Conversion Tracking and Remarketing API?
2. If transitioning to the Google Ads API is possible, which services should we consider for alternatives?

We appreciate your guidance on this matter. Thank you.

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[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

After reviewing your query, I understand that your concern is related to the Mobile Apps Conversion Tracking and Remarketing API. 

Please find below responses for your queries:

1. Is Google Ads API a viable alternative to the Mobile Apps Conversion Tracking and Remarketing API? 

Yes, Google Ads API is a viable alternative to the Mobile Apps Conversion Tracking and Remarketing API. The Google Ads API provides a more comprehensive set of features for managing Google Ads accounts, including the ability to create and manage campaigns, ad groups, ads, and keywords. The Google Ads API also provides more detailed reporting capabilities than the Mobile Apps Conversion Tracking and Remarketing API.

2. If transitioning to the Google Ads API is possible, which services should we consider for alternatives?

• Google Ads App Attribution: Google Ads App Attribution is a feature that allows you to track conversions across devices. This can be useful if you have a mobile app and you want to track how many conversions are coming from your website and your mobile app.
• Firebase Analytics: Firebase Analytics is a platform that provides a variety of analytics features for mobile apps. This includes the ability to track conversions and remarketing.

Additionally, there are a number of third-party services that offer alternative solutions for app conversion tracking and remarketing.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02qAeBg:ref"

Thanks,
 

Google Ads API Team

[Takuya Hattori]

Thank you for your reply.

> Additionally, there are a number of third-party services that offer alternative solutions for app conversion tracking and remarketing.

When using Google Ads API with a Python client to upload app conversion data (IDFA, event_time, etc.) to your advertising account, are there service names or sample codes available for creating the request object? (Example: ConversionAdjustment Service)

2023年11月6日月曜日 17:22:05 UTC+9 Google Ads API Forum Advisor:

[Google Ads API Forum Advisor]

Hi,

Thank you for getting back to us.

After reviewing your concern, I understand that you are using Google Ads API with a Python client to upload app conversion data.

I would recommend you refer to this Upload Conversion Adjustments guide from our Google Ads API documentation for sample code related to your query.

I hope this helps. Kindly let us know if you have any further questions.