V201109: Keywords Report comes back empty, but Ad Performance Report returns rows
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Maxim
Feb 10, 2012, 8:22:27 PM2/10/12
to adwor...@googlegroups.com
We only use Search network, so ads can only get impressions if they are triggered by one of the keyword matches.
We use same selector, just different report type.
Why does Keywords Performance Report come back empty?
keyword report request:
<reportDefinition><selector><fields>CustomerDescriptiveName</fields><fields>AdGroupId</fields><fields>CampaignId</fields><fields>AdNetworkType1</fields><fields>Id</fields><fields>QualityScore</fields><fields>KeywordText</fields><predicates><field>AdGroupStatus</field><operator>IN</operator><values>DELETED</values><values>PAUSED</values><values>ENABLED</values></predicates><predicates><field>CampaignStatus</field><operator>IN</operator><values>DELETED</values><values>PAUSED</values><values>ACTIVE</values></predicates><predicates><field>AdNetworkType1</field><operator>IN</operator><values>CONTENT</values><values>SEARCH</values></predicates><predicates><field>Status</field><operator>IN</operator><values>DELETED</values><values>PAUSED</values><values>ACTIVE</values></predicates><dateRange><min>20120201</min><max>20120201</max></dateRange></selector><reportName>Custom Keyword Performance Report (CID=5995040476,DateRange=[20120201:20120201])</reportName><reportType>KEYWORDS_PERFORMANCE_REPORT</reportType><dateRangeType>CUSTOM_DATE</dateRangeType><downloadFormat>XML</downloadFormat><includeZeroImpressions>true</includeZeroImpressions></reportDefinition>
keyword report response:
<?xml version='1.0' encoding='UTF-8' standalone='yes'?><report><report-name name='Custom Keyword Performance Report (CID=5995040476,DateRange=[20120201:20120201])'/><date-range date='Feb 1, 2012'/><table><columns><column name='clientName' display='Client name'/><column name='adGroupID' display='Ad group ID'/><column name='campaignID' display='Campaign ID'/><column name='network' display='Network'/><column name='keywordID' display='Keyword ID'/><column name='qualityScore' display='Quality score'/><column name='keyword' display='Keyword'/></columns></table></report>
Ad report request:
<reportDefinition><selector><fields>CustomerDescriptiveName</fields><fields>AdGroupName</fields><fields>AdGroupId</fields><fields>AveragePosition</fields><fields>CampaignName</fields><fields>CampaignId</fields><fields>Clicks</fields><fields>Cost</fields><fields>Impressions</fields><fields>KeywordId</fields><fields>Status</fields><fields>Id</fields><fields>AdNetworkType1</fields><dateRange><min>20120201</min><max>20120201</max></dateRange></selector><reportName>Custom Ad Performance Report (CID=5995040476,DateRange=[20120201:20120201])</reportName><reportType>AD_PERFORMANCE_REPORT</reportType><dateRangeType>CUSTOM_DATE</dateRangeType><downloadFormat>XML</downloadFormat><includeZeroImpressions>true</includeZeroImpressions></reportDefinition>
Ad report response:
<?xml version='1.0' encoding='UTF-8' standalone='yes'?><report><report-name name='Custom Ad Performance Report (CID=5995040476,DateRange=[20120201:20120201])'/><date-range date='Feb 1, 2012'/><table><columns><column name='clientName' display='Client name'/><column name='adGroup' display='Ad group'/><column name='adGroupID' display='Ad group ID'/><column name='avgPosition' display='Avg. position'/><column name='campaign' display='Campaign'/><column name='campaignID' display='Campaign ID'/><column name='clicks' display='Clicks'/><column name='cost' display='Cost'/><column name='impressions' display='Impressions'/><column name='keywordID' display='Keyword ID'/><column name='adState' display='Ad state'/><column name='adID' display='Ad ID'/><column name='network' display='Network'/></columns><row clientName='#########' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='5.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='2' keywordID='141185401' adState='enabled' adID='8148205157' network='Search Network'/><row clientName='###########' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='4.5' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='4' keywordID='141185401' adState='enabled' adID='8148205277' network='Search Network'/><row clientName='#############' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='5.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='4' keywordID='141185401' adState='enabled' adID='8148204917' network='Search Network'/><row clientName='#########' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='1.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='44249652' adState='enabled' adID='8148205037' network='Search Network'/><row clientName='###############' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='4.25' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='4' keywordID='141185401' adState='enabled' adID='8148205037' network='Search Network'/><row clientName='############' adGroup='47CBC22F-3AA5-4B2F-9F8C-FFC3757E48CD_10374_1' adGroupID='2183913797' avgPosition='3.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPL' campaignID='68769917' clicks='0' cost='0' impressions='1' keywordID='119590509' adState='enabled' adID='8433819557' network='Search Network'/><row clientName='###########' adGroup='47CBC22F-3AA5-4B2F-9F8C-FFC3757E48CD_10373_1' adGroupID='2183914037' avgPosition='3.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPL' campaignID='68769917' clicks='0' cost='0' impressions='1' keywordID='256459506' adState='enabled' adID='8433821357' network='Search Network'/><row clientName='#############' adGroup='BCEB0762-F16C-49CB-A2B9-994A18FE069C_1340_1' adGroupID='2301031637' avgPosition='4.33' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='3' keywordID='18865603' adState='enabled' adID='9055385477' network='Search Network'/><row clientName='##############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='2.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='110702676' adState='enabled' adID='9055392557' network='Search Network'/><row clientName='################' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='1.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='34788153' adState='enabled' adID='9055392677' network='Search Network'/><row clientName='#############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='2.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='3' keywordID='110702676' adState='enabled' adID='9055392677' network='Search Network'/><row clientName='############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='1.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='34788153' adState='enabled' adID='9055392797' network='Search Network'/><row clientName='#############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='2.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='2' keywordID='110702676' adState='enabled' adID='9055392917' network='Search Network'/><row clientName='###############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033557' avgPosition='2.0' campaign='E4F211C9-F450-4B56-B07C-8F33A60B241D-GES' campaignID='67659677' clicks='0' cost='0' impressions='2' keywordID='27453558916' adState='enabled' adID='9055393277' network='Search Network'/><row clientName='################' adGroup='BD07651D-DC3D-4F64-9418-04F0FEF26F25_2896_1' adGroupID='2301033797' avgPosition='7.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='165768499' adState='enabled' adID='9055393997' network='Search Network'/><row clientName='###############' adGroup='BD07651D-DC3D-4F64-9418-04F0FEF26F25_2896_1' adGroupID='2301033797' avgPosition='5.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='38126681' adState='enabled' adID='9055394357' network='Search Network'/><row clientName='#############' adGroup='BD07651D-DC3D-4F64-9418-04F0FEF26F25_2896_1' adGroupID='2301033917' avgPosition='3.0' campaign='E4F211C9-F450-4B56-B07C-8F33A60B241D-GES' campaignID='67659677' clicks='0' cost='0' impressions='1' keywordID='32106527717' adState='enabled' adID='9055394597' network='Search Network'/></table></report>
We use same selector, just different report type.
Why does Keywords Performance Report come back empty?
keyword report request:
<reportDefinition><selector><fields>CustomerDescriptiveName</fields><fields>AdGroupId</fields><fields>CampaignId</fields><fields>AdNetworkType1</fields><fields>Id</fields><fields>QualityScore</fields><fields>KeywordText</fields><predicates><field>AdGroupStatus</field><operator>IN</operator><values>DELETED</values><values>PAUSED</values><values>ENABLED</values></predicates><predicates><field>CampaignStatus</field><operator>IN</operator><values>DELETED</values><values>PAUSED</values><values>ACTIVE</values></predicates><predicates><field>AdNetworkType1</field><operator>IN</operator><values>CONTENT</values><values>SEARCH</values></predicates><predicates><field>Status</field><operator>IN</operator><values>DELETED</values><values>PAUSED</values><values>ACTIVE</values></predicates><dateRange><min>20120201</min><max>20120201</max></dateRange></selector><reportName>Custom Keyword Performance Report (CID=5995040476,DateRange=[20120201:20120201])</reportName><reportType>KEYWORDS_PERFORMANCE_REPORT</reportType><dateRangeType>CUSTOM_DATE</dateRangeType><downloadFormat>XML</downloadFormat><includeZeroImpressions>true</includeZeroImpressions></reportDefinition>
keyword report response:
<?xml version='1.0' encoding='UTF-8' standalone='yes'?><report><report-name name='Custom Keyword Performance Report (CID=5995040476,DateRange=[20120201:20120201])'/><date-range date='Feb 1, 2012'/><table><columns><column name='clientName' display='Client name'/><column name='adGroupID' display='Ad group ID'/><column name='campaignID' display='Campaign ID'/><column name='network' display='Network'/><column name='keywordID' display='Keyword ID'/><column name='qualityScore' display='Quality score'/><column name='keyword' display='Keyword'/></columns></table></report>
Ad report request:
<reportDefinition><selector><fields>CustomerDescriptiveName</fields><fields>AdGroupName</fields><fields>AdGroupId</fields><fields>AveragePosition</fields><fields>CampaignName</fields><fields>CampaignId</fields><fields>Clicks</fields><fields>Cost</fields><fields>Impressions</fields><fields>KeywordId</fields><fields>Status</fields><fields>Id</fields><fields>AdNetworkType1</fields><dateRange><min>20120201</min><max>20120201</max></dateRange></selector><reportName>Custom Ad Performance Report (CID=5995040476,DateRange=[20120201:20120201])</reportName><reportType>AD_PERFORMANCE_REPORT</reportType><dateRangeType>CUSTOM_DATE</dateRangeType><downloadFormat>XML</downloadFormat><includeZeroImpressions>true</includeZeroImpressions></reportDefinition>
Ad report response:
<?xml version='1.0' encoding='UTF-8' standalone='yes'?><report><report-name name='Custom Ad Performance Report (CID=5995040476,DateRange=[20120201:20120201])'/><date-range date='Feb 1, 2012'/><table><columns><column name='clientName' display='Client name'/><column name='adGroup' display='Ad group'/><column name='adGroupID' display='Ad group ID'/><column name='avgPosition' display='Avg. position'/><column name='campaign' display='Campaign'/><column name='campaignID' display='Campaign ID'/><column name='clicks' display='Clicks'/><column name='cost' display='Cost'/><column name='impressions' display='Impressions'/><column name='keywordID' display='Keyword ID'/><column name='adState' display='Ad state'/><column name='adID' display='Ad ID'/><column name='network' display='Network'/></columns><row clientName='#########' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='5.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='2' keywordID='141185401' adState='enabled' adID='8148205157' network='Search Network'/><row clientName='###########' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='4.5' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='4' keywordID='141185401' adState='enabled' adID='8148205277' network='Search Network'/><row clientName='#############' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='5.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='4' keywordID='141185401' adState='enabled' adID='8148204917' network='Search Network'/><row clientName='#########' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='1.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='44249652' adState='enabled' adID='8148205037' network='Search Network'/><row clientName='###############' adGroup='8FB4B561-D203-448E-8199-9D65BDAF11B0_1374_1' adGroupID='2124409277' avgPosition='4.25' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='4' keywordID='141185401' adState='enabled' adID='8148205037' network='Search Network'/><row clientName='############' adGroup='47CBC22F-3AA5-4B2F-9F8C-FFC3757E48CD_10374_1' adGroupID='2183913797' avgPosition='3.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPL' campaignID='68769917' clicks='0' cost='0' impressions='1' keywordID='119590509' adState='enabled' adID='8433819557' network='Search Network'/><row clientName='###########' adGroup='47CBC22F-3AA5-4B2F-9F8C-FFC3757E48CD_10373_1' adGroupID='2183914037' avgPosition='3.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPL' campaignID='68769917' clicks='0' cost='0' impressions='1' keywordID='256459506' adState='enabled' adID='8433821357' network='Search Network'/><row clientName='#############' adGroup='BCEB0762-F16C-49CB-A2B9-994A18FE069C_1340_1' adGroupID='2301031637' avgPosition='4.33' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='3' keywordID='18865603' adState='enabled' adID='9055385477' network='Search Network'/><row clientName='##############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='2.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='110702676' adState='enabled' adID='9055392557' network='Search Network'/><row clientName='################' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='1.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='34788153' adState='enabled' adID='9055392677' network='Search Network'/><row clientName='#############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='2.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='3' keywordID='110702676' adState='enabled' adID='9055392677' network='Search Network'/><row clientName='############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='1.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='34788153' adState='enabled' adID='9055392797' network='Search Network'/><row clientName='#############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033437' avgPosition='2.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='2' keywordID='110702676' adState='enabled' adID='9055392917' network='Search Network'/><row clientName='###############' adGroup='7F1BEC2F-316A-4EAC-AE9E-DE4DBF30B801_1943_1' adGroupID='2301033557' avgPosition='2.0' campaign='E4F211C9-F450-4B56-B07C-8F33A60B241D-GES' campaignID='67659677' clicks='0' cost='0' impressions='2' keywordID='27453558916' adState='enabled' adID='9055393277' network='Search Network'/><row clientName='################' adGroup='BD07651D-DC3D-4F64-9418-04F0FEF26F25_2896_1' adGroupID='2301033797' avgPosition='7.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='165768499' adState='enabled' adID='9055393997' network='Search Network'/><row clientName='###############' adGroup='BD07651D-DC3D-4F64-9418-04F0FEF26F25_2896_1' adGroupID='2301033797' avgPosition='5.0' campaign='B2233F06-7AB1-4972-A2FA-4E5F2E793C64-IPS' campaignID='67469957' clicks='0' cost='0' impressions='1' keywordID='38126681' adState='enabled' adID='9055394357' network='Search Network'/><row clientName='#############' adGroup='BD07651D-DC3D-4F64-9418-04F0FEF26F25_2896_1' adGroupID='2301033917' avgPosition='3.0' campaign='E4F211C9-F450-4B56-B07C-8F33A60B241D-GES' campaignID='67659677' clicks='0' cost='0' impressions='1' keywordID='32106527717' adState='enabled' adID='9055394597' network='Search Network'/></table></report>
Kevin Winter
Feb 13, 2012, 3:22:14 PM2/13/12
to adwor...@googlegroups.com
Hi,
I responded off-forum already. Pasting my response here in case it helps others:
The AdNetworkType1 field prevents zero impressions but your report has
no metrics fields selected. If you want to do a Structure-style reports,
you need to remove AdNetworkType1 and its predicate. If you want to
obtain metrics, add some fields such as impressions, clicks or cost.
- Kevin Winter
AdWords API Team
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