Impressions number is less than clicks number in Search Query Performance report.

[chenrui zhang]

Hello,

I found that the impressions number is less than the clicks numbers in several rows. Is it expected?

Thank you in advance.

[Luis Xander Talag (AdWords API Team)]

Hi Zhang,

Yes, this is an expected behavior. Impression is counted each time your ad appears on Google or the Google Network, it's counted as one impression, while a Click is counted when someone tries to reach your site by clicking your ad, even if the person doesn't reach your site or if your site is temporarily unavailable.

That said, an ad can have one impression and at the same time multiple clicks.

To be more sure, can you send the report definition via Reply privately to author so we can further check?

Regards,

Luis, 

AdWords API Team