How Can You Set a Campaign Bid Type to Maximize Clicks via the PHP Api Library?

[Rick Simnett]

Hello,

I want to setup campaigns via the api. I am trying to set the campaign to Maximize Clicks, however, it doesnt seem to be an option in the PHP library:

The BiddingStrategyType library doesnt have a predefined constant:

   const MANUAL_CPC = 'MANUAL_CPC';

    const MANUAL_CPM = 'MANUAL_CPM';

    const PAGE_ONE_PROMOTED = 'PAGE_ONE_PROMOTED';

    const TARGET_SPEND = 'TARGET_SPEND';

    const TARGET_CPA = 'TARGET_CPA';

    const TARGET_ROAS = 'TARGET_ROAS';

    const MAXIMIZE_CONVERSIONS = 'MAXIMIZE_CONVERSIONS';

    const MAXIMIZE_CONVERSION_VALUE = 'MAXIMIZE_CONVERSION_VALUE';

    const TARGET_OUTRANK_SHARE = 'TARGET_OUTRANK_SHARE';

    const NONE = 'NONE';

    const UNKNOWN = 'UNKNOWN';

   $biddingStrategyConfiguration = new BiddingStrategyConfiguration();

   $biddingStrategyConfiguration->setBiddingStrategyType(BidStrategyType::MANUAL_CPC);

   $campaign->setBiddingStrategyConfiguration($biddingStrategyConfiguration);

How do I set the campaign to maximize clicks?

Any help on this is much appreciated.

Thanks,

Rick

[Luis Xander Talag (AdWords API Team)]

Hi Rick,

If you want to set up your campaign to have a maximize clicks, you should use the TARGET_SPEND as the BiddingStrategyType as this is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. For your bidding scheme, you should set it to TargetSpendBiddingScheme.

Let me know if you still have further clarifications.

Thanks and regards,

Luis

AdWords API Team