Campaign and AdGroup Unique Names

[DavM]

Hi

At the API Workshop there was a slide about unique names for Campaigns, AdGroups and Feeds. I just want to clarify how unique. The slide in question is here: http://www.slideshare.net/marcwan/01-api-update (slide 20)

Yesterday I discovered two adgroups in the same campaign having the same name but with different capitalisation ie "My Campaign" vs "My campaign". On reading further I have seen mention of the ability to have campaigns or adgroups with exactly the same name and capitalisation but different states ie "My Campaign" (deleted) and "My Campaign" (live or paused).

So when you mention unique, do you mean case-sensitive/deleted state unique? Also, in the case of adgroups - can they be identical, but in different campaigns? Are there going to be further changes to make these entities "more" unique ie by removing the case sensitivity or differing state rules?

Cheers

David

PS I've also noticed that you can have duplicate keywords with the same match type in the same adgroup, but just with differing capitalisation which seems unnecessary. Are there plans to change this?

[Josh Radcliff (AdWords API Team)]

Hi David,

For Feeds, AdGroups, and Campaigns the duplicate name check is limited to ACTIVE/ENABLED and PAUSED objects. The comparison is case-sensitive for AdGroups and Campaigns, and case-insensitive for Feeds. For AdGroups, the uniqueness check is limited to other AdGroups in the same Campaign, so you can have two AdGroups with the same name as long as they are in different Campaigns. I'm not aware of any upcoming changes regarding uniqueness rules, but we'll post to our blog if anything comes up.

Regarding duplicate keywords, I don't know of any plans to disallow this in AdWords. Since that behavior is not API-specific, you may want to post this question to the (non-API) AdWords community, e.g., on the following thread on the topic.

https://www.en.adwords-community.com/t5/Performance-Optimization/Upper-case-or-lower-case-in-keywords/td-p/328696

Cheers,

Josh, AdWords API Team