What does "metrics.conversions" represent

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H Nohara

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Apr 26, 2022, 1:50:25 AM4/26/22

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Hi.

I know customer can set their custom conversion actions on the Google Ads UI.

So I think there can be many definition of "conversion".

When specifying "metrics.conversions" in GAQL for Google Ads API, does the value reflects customer's settings?

Thanks.

Google Ads API Forum Advisor

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Apr 26, 2022, 10:43:53 PM4/26/22

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Hi Hiroki,

Thank you for raising this concern to the Google Ads API team.

Moving forward, you can check this document which shows the details about conversions. As for metrics.conversions, it is the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Also with regard to this, "does the value reflects customer's settings?", kindly note that Google Ads API and Google Ads UI mirrors each other.

Just to add, if you have UI related concerns, then you can reach out to the Product Support team via this link.

Regards,

Carmela
Google Ads API Team