You can create and target audiences and audience segments to reach users based on who they are, their interests and habits, what they are actively researching, or how they've interacted with your business. An Audience is a reusable collection of focused segments, demographic targeting, and exclusions. Create and update an audience using the AudienceService. Each Audience must have a unique name.
Additionally, check out the Get started with audience segments guide to get started on creating and targeting audience segments.
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