Querying Campaign-Level HEADLINE/DESCRIPTION

[George Lambrou]

Hello,

We are trying to retrieve campaign-level text assets, specifically HEADLINE and DESCRIPTION types.

According to the Google Ads Help Center, it is possible to create headlines and descriptions for Responsive Search Ads directly at the campaign level. Based on this, we expect to be able to query these assets via the API.

Our approach has been to query the campaign_asset view. While this query successfully returns other asset types like CALLOUT etc when they are linked to a campaign, it consistently returns zero results for HEADLINE and DESCRIPTION field types, even on accounts where we believe they should exist.

This is the GAQL query we are currently using:

SELECT campaign.name, campaign.status, asset.id, asset.name, asset.type, asset.text_asset.text, asset.callout_asset.callout_text, campaign_asset.field_type, campaign_asset.status FROM campaign_asset 

WHERE campaign_asset.field_type IN ('CALLOUT', 'DESCRIPTION', 'HEADLINE') AND campaign.status = 'ENABLED' AND campaign.primary_status != 'ENDED'

To be perfectly clear, we are specifically asking about text assets linked directly to a campaign, not assets that are part of an ad (like RSA headlines) within an ad group.

Could you please confirm if campaign_asset is the correct resource to query for these specific campaign-level headlines and descriptions? Is there a different approach required, or are these particular asset links not exposed in the API as we expect?

Any clarification you can provide would be greatly appreciated.

Thank you for your time and help.

George

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