Correlating a call extension call with the generated GCLID

[Chris Hahn]

Hello,

I've read in a few places that a call extension click/call also generates a GCLID record, since it's a click on an ad. Is there any mechanism that allows us to capture that GCLID to know more about the call after the fact?

Something along the lines of a webhook that can be fired to a URL with the GCLID as a part of the payload, so it can be recorded and used later to lookup click performance data on users who call a given AdWords account.

Thanks for any help or suggestions.

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Chris, 

Yes, the call extension click also will generate a GCLID. You can extract the stats for the GCLID by using the CLICK_PERFORMANCE report. You will need to look for the corresponding rows where clicktype is 'CALLS'.

You can also check out the Phone call conversions in the linked guide to see if that is an option for you. 

Thanks,

Sreelakshmi, AdWords API Team

[Chris Hahn]

Thanks Sreelakshmi for the response!

Can you offer any suggestions about connecting individual calls to those GCLID records? I see how I would get the list of click performance records for a given day where the clicktype is "CALLS", and I could compare that to the list of calls that came into my system, but how would I connect those two data sets?

Is there a way to capture the GCLID of a call in real time?

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Chris,

Unfortunately, it is not possible to map a GCLID to the corresponding call. With Click Performance Report, you will be able to map the GCLID to it's Ad but narrowing it down further might not be possible.

I suggest that you post your question on the Advertisers community forum to see if the product experts there have any suggestions.