Apply Experimental Changes

[Sarah Riddell]

Hi,

As I am successful to create experiments on campaigns, change keywords bid multiplier with query Percentage 90% control / 10 % experiment & start/end/remove as my requirements using PHP ADWORD API v201502 but now i want to apply my experimental changes . but i got a scenario, For example

I have 1 keyword in a campaign CRUISH120 with keyword bid multiplier  2,  so $0.50 X 2 = $1.00


  
                

So, when i promote that experiment, with $experiment->status = 'PROMOTED';

what would happen on the Max. CPC of this keyword, it remains $0.50 , why?

Is the experimental bid will be apply on our Max. CPC when we promote experiement?

Is their another way to apply those experimental changes with PHP ADWORD API?



Thanks
Sany


[Josh Radcliff (AdWords API Team)]

Hi,

Please see my responses inline below in blue.

Thanks,

Josh, AdWords API Team

On Tuesday, August 25, 2015 at 12:38:22 AM UTC-4, Sarah Riddell wrote:

Hi,

As I am successful to create experiments on campaigns, change keywords bid multiplier with query Percentage 90% control / 10 % experiment & start/end/remove as my requirements using PHP ADWORD API v201502 but now i want to apply my experimental changes . but i got a scenario, For example

I have 1 keyword in a campaign CRUISH120 with keyword bid multiplier  2,  so $0.50 X 2 = $1.00


  
                

So, when i promote that experiment, with $experiment->status = 'PROMOTED';

what would happen on the Max. CPC of this keyword, it remains $0.50 , why?



Please look at the line that says Experiment - 10% Running. This shows that the experiment is using a Max. CPC of $1.00, as expected.

 

Is the experimental bid will be apply on our Max. CPC when we promote experiement?


Yes, once you set the experiment's status to PROMOTED, the bid modifier will be applied.