RMF C.115: Creating Campaigns with Conversion Optimizer bidding scheme

[oseemann]

Hi!

The Required Minimum Functionality (v.020613) states that supporting the Conversion Optimizer bidding scheme is required for campaign creation (item number C.115).

However, the API does not allow creating campaigns with the Conversion Optimizer bidding scheme. It will fail with

CANNOT_CREATE_CAMPAIGN_WITH_CONVERSION_OPTIMIZER. Also, it seems campaigns need to become eligible for that bidding scheme first (i.e. accumulate conversions) before it can be switched.

It appears that RMF and API implementation are in conflict. Can you give advise on how to solve this?

(I already asked the policy team, they directed me to this forum).

Best regards,
Oliver

[Jason Stedman]

You cannot create a campaign with Conversion Optimizer bidding scheme, as you said it must become eligible first. I interpret this RMF requirement to mean you must support converting from another bidding scheme to Conversion Optimizer once a campaign becomes eligible. The best explanation of how this is to be done is this post here : 

https://groups.google.com/forum/#!searchin/adwords-api/conversion$20optimizer$20/adwords-api/gJhz7GwWpf0/Ies4ID6PCysJ

You should check with the policy team to confirm that the above assumption is correct before proceeding, but it is really the only way I can make sense of it. However, I do not work for Google and cannot confirm this myself. 

Hope this helps.

Jason

[oseemann]

Hi Jason,

thanks for your input. What you say makes sense and it matches our assessment of the situation.

I'm hoping that someone from the developer relations team can acknowledge the conflict between RMF and API. Interpretations are always subjective and it'd be nice to have an official statement.

Oliver

[Danial Klimkin]

Hello Oliver,


As a technical team we can not comment on legal or RMF questions. I'll highlight it internally with a relevant team but I can't promise a follow-up.


-Danial, AdWords API Team.

[oseemann]

Hi Daniel,

from a purely technical point of view, with the current API, campaigns cannot be created with the Conversion Optimizer bidding scheme from the start. Right?

Thanks,
Oliver

[oseemann]

The RMF update from 2 days ago (v. 100313) does not have this requirement any more (creating campaigns with Conversion Optimizer Bidding Scheme).

Problem solved!


Oliver