How to Retrieve Audience Performance Metrics in Google Ads? (Shopping)

[Manuel Regidor]

Hello,

I want to replicate the reports from the Google Ads interface to analyze the performance of different audiences added to the ad groups in a standard shopping campaign.

I understand that I need to query ad_group_criterion, but I'm unsure how to retrieve the metrics for each criterion ID. Specifically, I'm looking for data such as clicks, conversions, etc.

Thank you for your help!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Note that the ad_group_criterion is a resource without metrics. So, it is not possible to fetch the metrics such as clicks, conversions, etc using the ad_group_criterion. 

To double-check regarding the resource that can be used, please provide us with the uncropped UI screenshot (from your Google Ads account) of the data that you are trying to fetch via the API.

 

Thanks,
 

Google Ads API Team

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[2025-02-24 16:09:04Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH3YU:ref" (ADR-00289520)

[Manuel Regidor]

Attached screenshot.

Is maybe ad_group_audience_view?

[Google Ads API Forum Advisor]

Hi,

The provided screenshot is cropped and some data in the screenshot was hidden. So to check the feasibility of fetching the data and give the appropriate query, kindly provide the uncropped Google Ads UI screenshot where the respective data is clearly visible. 

You can send the details via the Reply privately to the author option or a direct private reply to this email.

Thanks,
 

Google Ads API Team

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[2025-02-24 22:05:51Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH3YU:ref" (ADR-00289520)

[Manuel Regidor]

Hello,

I apologize, but I'm a bit confused by your response. The screenshot I shared shows everything that's visible in Google Ads - it's not cropped. The "Audience segment" column simply shows the audiences, and that's all there is to see in the Google Ads interface (aside from the sidebar which obviously shows campaigns).

Could you please clarify what additional information you need to help me with retrieving the audience performance metrics?

Best regards,

Manuel

[Google Ads API Forum Advisor]

Hi,

I understand you need to fetch the audience segments data using Google Ads API. I would recommend you to use campaign_audience_view or ad_group_audience_view  resources which allows you to fetch the data related to audience segments within your campaigns or ad groups respectively.

Thanks,
 

Google Ads API Team

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[2025-02-27 11:16:08Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH3YU:ref" (ADR-00289520

[Tomas Balciunas]

Hello, 

I'm facing the same issue. campaign_audience_view table has following campaign_criterion.types 'USER_LIST', 'USER_INTEREST', 'UNKNOWN'  and does not have AUDIENCE type. Non of the campaign_criterion.criterion_id link to audience table. 

ad_group_audience_view has CUSTOM_AUDIENCE type but not AUDIENCE type. 

Is it possible to get audiences from audience table (https://developers.google.com/google-ads/api/fields/v21/audience_query_builder) with all the key metrics?

[Google Ads API Forum Advisor]

Hi,

Kindly note that you may use the ad_group_audience_view report to obtain audience performance data at ad group level through the Google Ads API. You may refer to the sample query below for obtaining the fields shown in your screenshot. However, the Audience segment field and its type are not yet supported in the Google Ads API. I will raise a request to add this feature to be available in the Google Ads API. We cannot provide a scheduled timeline for the availability of this feature in the Google Ads API. I would recommend you please follow our Release Notes and Blog Post for future updates.      

SELECT campaign.name, ad_group.name, ad_group_audience_view.resource_name, campaign.status, ad_group.status, metrics.impressions, metrics.average_cost, metrics.cost_micros, metrics.average_cpv, metrics.average_cpm, metrics.interactions, metrics.interaction_rate, metrics.conversions, metrics.cost_per_conversion, metrics.cost_per_all_conversions, metrics.conversions_from_interactions_rate, ad_group.id, campaign.id, segments.ad_network_type, metrics.clicks FROM ad_group_audience_view  

You can use the search or searchStream methods in making the API calls while retrieving the data. Additionally, you can utilize the Google Ads Query Builder and Query Validator to build and validate the queries for retrieving the data from the Google Ads API. 

Thanks,
 

Google Ads API Team

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[2025-09-12 04:56:07Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH3YU:ref" (ADR-00289520)